Star Wars: The Old Republic Lost 25% of Its Subscribers
May 11, 2012 9:25 AM
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Subscriber loss surprised some
There a lot of people in the gaming and Star Wars communities, and they were really excited when EA announced about a year ago that it was investing
into a Star Wars themed MMORPG. That game launched as Star Wars: The Old Republic and racked up a large number of users very quickly. It appears that the popularity of the game may be cooling.
According to EA, the game had 1.3 million subscribers at the end of April. At the end of February, the game had 1.7 million subscribers. The reduction coincides with the game's launch in the Asia-Pacific region. Star Wars: TOR comes with a free month subscription so some subscriber fall off was expected shortly after the launch, but the number of losses has surprised many.
EA maintains that the subscriber drop-off is consistent with its projections. Subscriber losses being consistent still didn't prevent EA's shares from dropping as much as 10% in after-hours trading. According to EA interim CFO Peter Moore, "a substantial portion of the decrease [was] due to casual and trial players cycling out of the subscriber base, driving up the overall percentage of paying subscribers."
Casual gamers tend to drop out and stop playing when their free month subscription is over. EA is talking about plans to keep paying customers paying with character expansions and more. EA CEO John Riccitiello counters that the MMORPG is one of the company's top 10 profitable titles.
"It's a business contributor, while important, is not as important as Medal of Honour or Battlefield or FIFA or Madden or The Sims or SimCity," he said.
Many think competition in the MMORPG sector will only get more intense with the announcement that The Elder Scrolls Online is coming next year.
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RE: I boycott EA
5/11/2012 11:30:44 AM
Instead of some stupid SW mmo they should have done KOTOR 3. Man I was disappointed when I found out a few years ago the secret SW project was this stupid mmo.
KOTOR 3 or bust :P
RE: I boycott EA
5/11/2012 12:33:36 PM
I don't really want BiowarEA to make KotOR 3. Give it back to Obsidian and let them finish the game this time.
RE: I boycott EA
5/12/2012 12:05:04 PM
For real. KOTOR2 was a fine game. Just not finished. Was not Obsidians fault. It was greedy gut Lucas Arts. They wanted the game to be for sale by XMas time. So Obsidian did not get to finish all of the levels and features. The droid planet and such being one.
There have been some modders who have been able to 'unlock' content that Obsidian had to disable and it really showed how great the game could have really been!
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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