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Subscriber loss surprised some

There a lot of people in the gaming and Star Wars communities, and they were really excited when EA announced about a year ago that it was investing $80 million into a Star Wars themed MMORPG. That game launched as Star Wars: The Old Republic and racked up a large number of users very quickly. It appears that the popularity of the game may be cooling.
 
According to EA, the game had 1.3 million subscribers at the end of April. At the end of February, the game had 1.7 million subscribers. The reduction coincides with the game's launch in the Asia-Pacific region. Star Wars: TOR comes with a free month subscription so some subscriber fall off was expected shortly after the launch, but the number of losses has surprised many.
 
EA maintains that the subscriber drop-off is consistent with its projections. Subscriber losses being consistent still didn't prevent EA's shares from dropping as much as 10% in after-hours trading. According to EA interim CFO Peter Moore, "a substantial portion of the decrease [was] due to casual and trial players cycling out of the subscriber base, driving up the overall percentage of paying subscribers."
 
Casual gamers tend to drop out and stop playing when their free month subscription is over. EA is talking about plans to keep paying customers paying with character expansions and more. EA CEO John Riccitiello counters that the MMORPG is one of the company's top 10 profitable titles. 
 
"It's a business contributor, while important, is not as important as Medal of Honour or Battlefield or FIFA or Madden or The Sims or SimCity," he said.
 
Many think competition in the MMORPG sector will only get more intense with the announcement that The Elder Scrolls Online is coming next year. 

Source: BBC



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RE: Not Just Casual
By JediJeb on 5/11/2012 11:03:35 AM , Rating: 1
I played Star Wars Galaxies and when reading up on SWTOR decided it would not be for me. After having friends who did try it tell me more about it I was glad I never even started it. The sandbox of Galaxies was the best, you could do something different almost every time you logged on and the content was pretty much made up by the players instead of just walking through some short story and repeating. I switched to playing the SWG Emulator that is based on the very first version which had the most players in the beginning and is so much better than anything I have ever tried before or since. All professions allow you to mix and match what you want from any class, you can be a medic/rifleman or an entertainer/scout or any combination you wish. I just hope the get the space portion finished soon, that was the best part ever.


RE: Not Just Casual
By Reclaimer77 on 5/13/12, Rating: 0
"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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