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Subscriber loss surprised some

There a lot of people in the gaming and Star Wars communities, and they were really excited when EA announced about a year ago that it was investing $80 million into a Star Wars themed MMORPG. That game launched as Star Wars: The Old Republic and racked up a large number of users very quickly. It appears that the popularity of the game may be cooling.
According to EA, the game had 1.3 million subscribers at the end of April. At the end of February, the game had 1.7 million subscribers. The reduction coincides with the game's launch in the Asia-Pacific region. Star Wars: TOR comes with a free month subscription so some subscriber fall off was expected shortly after the launch, but the number of losses has surprised many.
EA maintains that the subscriber drop-off is consistent with its projections. Subscriber losses being consistent still didn't prevent EA's shares from dropping as much as 10% in after-hours trading. According to EA interim CFO Peter Moore, "a substantial portion of the decrease [was] due to casual and trial players cycling out of the subscriber base, driving up the overall percentage of paying subscribers."
Casual gamers tend to drop out and stop playing when their free month subscription is over. EA is talking about plans to keep paying customers paying with character expansions and more. EA CEO John Riccitiello counters that the MMORPG is one of the company's top 10 profitable titles. 
"It's a business contributor, while important, is not as important as Medal of Honour or Battlefield or FIFA or Madden or The Sims or SimCity," he said.
Many think competition in the MMORPG sector will only get more intense with the announcement that The Elder Scrolls Online is coming next year. 

Source: BBC

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I boycott EA
By tayb on 5/11/2012 10:01:13 AM , Rating: 4
The game looked really fun but I have boycott all EA games and will continue to do so until they end their crusade against used games and end their DRM practices. Vote with my wallet.

RE: I boycott EA
By formulav8 on 5/11/2012 11:30:44 AM , Rating: 2
Instead of some stupid SW mmo they should have done KOTOR 3. Man I was disappointed when I found out a few years ago the secret SW project was this stupid mmo.

KOTOR 3 or bust :P

RE: I boycott EA
By ClownPuncher on 5/11/2012 12:33:36 PM , Rating: 3
I don't really want BiowarEA to make KotOR 3. Give it back to Obsidian and let them finish the game this time.

RE: I boycott EA
By formulav8 on 5/12/2012 12:05:04 PM , Rating: 2
For real. KOTOR2 was a fine game. Just not finished. Was not Obsidians fault. It was greedy gut Lucas Arts. They wanted the game to be for sale by XMas time. So Obsidian did not get to finish all of the levels and features. The droid planet and such being one.

There have been some modders who have been able to 'unlock' content that Obsidian had to disable and it really showed how great the game could have really been!

RE: I boycott EA
By Sazabi19 on 5/11/2012 11:46:27 AM , Rating: 2
I would love to as well... but I LOVE my BF series. I pretend in my head that it is all DICE that created BF and that EA doesn't have it's dirty paws on it. *fantasy* :D

RE: I boycott EA
By tayb on 5/11/2012 1:32:57 PM , Rating: 2
I loved Battlefield as well but I will not buy EA titles. Not one. I wanted to play Mass Effect 3 very badly but I did not buy it and I will not buy it.

RE: I boycott EA
By NullSubroutine on 5/11/2012 11:40:16 AM , Rating: 2
I pretty much feel the same way, but the reason it isn't doing that well is because EA forced the game early. As a beta tester we told them first act of the game was pretty solid, 2nd act was so-so, the 3rd act was horrifically buggy and incomplete. There was issues with the game, quests, and features that needed another 6-12 months of development time to be addressed prior to launch, however, EA wanting to make quarterly results, launched Dec'11 and have since paid the price for it.

There was alot of content for the first 50 levels of the game (especially every classes story quests) but once level 50 there wasn't anything to do and you have people who was level 50 within days to a week of the game launching. Many people rushed to 50 like they do in every other MMO then wine there is no content, after bypassing 95% of it to rush to the top level.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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