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Apple commands 73%, Samsung captures 26%

It's no secret that Samsung and Apple are dominating the smartphone market. According to IDC's figures for Q1 2012, Samsung had a 29.1 percent share of the worldwide smartphone market while Apple was not far behind with 24.2 percent.
 
With Samsung and Apple together commanding over 50 percent of the smartphone market, you would expect for them to take home a healthy portion of profits as well. While this is true, according to Asymco, the disparity between the profits reaped by Samsung and Apple compared with the also-rans in this sector is astonishing.
 

[Source: Asymco]

According to Asymco, the pair accounts for 99 percent of worldwide mobile phone operating profit. Samsung is using its nearly 30 percent share of the smartphone market to obtain 26 percent of the profits.
 
However, the biggest winner is Apple, which is pulling in an estimated 73 percent of the profits from the mobile market. Apple's performance shouldn't come as a surprise to many considering that the company pulled in $11.6 billion in profits during the first quarter (fiscal Q2).
 
HTC barely made a blip with just 1 percent of operating profits. LG, Motorola, Nokia, RIM, and Sony have all posted losses with regards to their respective mobile phone divisions, so they don't even factor into this equation.


Samsung Galaxy S III
 
"Seen this way, the story isn’t so much that Apple 'took the profits from the incumbents'", stated Horace Dediu of Asymco. "Rather, it’s that Apple created a vast new pool of profits. And one need not look far to find out where they came from: operators. These profits were mostly carrier premiums for the iPhone 4S."

Source: Asymco



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RE: Mick!
By themaster08 on 5/6/2012 11:51:29 AM , Rating: 2
Some things simply aren't worth the effort, such as the constant ramblings of yourself and Brian Hall, both so deeply entrenched within the Apple ecosystem.

You're a pair of closed books. Apple are the best, no amount of debate, truth or criticism will change your views, or even encourage you to open your minds to even consider trying something new.

So you tell me, what's the point? You criticise those for slating products they have no intention of purchasing, so with that logic how can you possibly criticise anything? I doubt you've ever even used an Android, or even a Windows Phone. Try spending £2000 on a Windows machine and compare that to a Mac of the same price, and see which gives you more for your money.

When someone comes up with valid criticism, with evidence, such as Jason pointing out some of Apple's flaws within this article, you simply go off on a tangent, circumventing the point at hand with your endorsement of Apple, and disparaging the competition, of who's products you neither own or use.

Believe it or not, some of us here have used and owned iPhones, as well as Androids, Windows Phones and BlackBerrys. There are some that geniuenely prefer the products of the competition. To some of us, those products provide more value. You obviously are unable to see that, which says everything that needs to be said about you, and your views here.


RE: Mick!
By Tony Swash on 5/6/2012 4:02:15 PM , Rating: 2
That's much better. You are making rational coherent points, unlike your posts that consist of merely foul mouthed insults. We disagree which is OK and and some gently ribbing is OK but all the foul mouthed insults are just unpleasant and unnecessary.

As it happens I am typing this sitting at my work bench beneath which is a MacPro (which includes copy of Windows XP, Vista, Windows 7 and Ubuntu) and a quite powerful PC running Windows 7 both connected via a KVM to the same 30 inch display.

Its true I don't own an Android phone or a Windows Phone but my two brothers owns one each of those phones and I have spent some time playing with each. WP7 is intriguing, innovative and, refreshingly, is not a clone of iOS but it's not my cup of tea and I fairly sure that it will not succeed in the market place.

My other brothers Android phone (Samsung) is obviously a copy of the iPhone and superficially a good one but when I use it the OS is quickly revealed as an inferior copy. It just doesn't feel as well put together as iOS, it's not as smooth an experience.

Interestingly when I ask each of my brothers about their phone use neither actually use their phones as a platform, they make calls, take photos and sometimes listen to music but they are not drawn into their phones as a platform. That's just an anecdote of course but it gels with a mass of evidence that seems to show that Android users are just not great users of the platform.

I remain convinced that Android was a terrible blunder by Google that stumbled into an ill thought out adventure that has taken them places they should not go and which has cost them billions. I am convinced that it would have been a more successful strategy for Google to retain it's alliance with Apple.


RE: Mick!
By themaster08 on 5/7/2012 3:20:33 AM , Rating: 2
Better from you, too. You do realise that it's not necessarily your views that get you downrated, but the way they are expressed? Now you've actually added an ounce of credibility to your post by voicing your opinions of the other platforms, having used them.

I can't say that I completely agree, although I see your point. For many iPhone users, I find that they simply use their phones for making calls, sending messages, a very few applications, and for social networking. That's purely anecdotal, of course. My point is that there are also iPhone users that are not drawn into its ecosystem.

Out of the three, I personally prefer Windows Phone. The UI feels much more intuitive, faster, consistent, and much less clunky to use, for example the use of a physical back button I feel is much more approriate than an on-screen one that is sometimes at the bottom of the screen, sometimes at the top depending on your application. It brings an inconsistency to a platform and adds to its clunkiness, especially for those devices with larger screens.

Only time will tell, of course, but I believe Windows 8 will leverage sales of Windows Phone if Microsoft play their cards right. They need to focus on integration, not just UI synergy.

There are also many aspects in which Microsoft could improve upon, such as Xbox Live. Having achievements on your phone is cool, but what would be really great if there were some true online multiplayer games. A Halo FPS on Windows Phone would be truly amazing. Even a port for the first Halo games would be enough. Instead Microsoft waste their time developing Xbox Live for iOS, which I think was a completely stupid thing to do. One of the features that differentiated Windows Phone was its Xbox Live integration. They might as well have developed it for the PlayStation 3.

Speaking of similar cases, Skype is another. The Windows Phone variant absolutely blows. Microsoft own Skype, yet every other platform has a far superior Skype application. The WP version can't even run in the background. It's a mess. I know Microsoft are going to be bringing further integration with Apollo, however this is now, and this is not helping sales now.

Microsoft need to focus much more on integration with their other platforms and services, and bring them all together in such a way that is appealing to the consumer, not a broken down, half-baked mess because their efforts are focussed more on developing applications for their competitors. Once they get that right, it will add far more value to the platform as a whole, then they need to market the hell out of it, showing the strengths of the platform. They might just then be able to gain some ground on their established competitors.


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