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Apple commands 73%, Samsung captures 26%

It's no secret that Samsung and Apple are dominating the smartphone market. According to IDC's figures for Q1 2012, Samsung had a 29.1 percent share of the worldwide smartphone market while Apple was not far behind with 24.2 percent.
 
With Samsung and Apple together commanding over 50 percent of the smartphone market, you would expect for them to take home a healthy portion of profits as well. While this is true, according to Asymco, the disparity between the profits reaped by Samsung and Apple compared with the also-rans in this sector is astonishing.
 

[Source: Asymco]

According to Asymco, the pair accounts for 99 percent of worldwide mobile phone operating profit. Samsung is using its nearly 30 percent share of the smartphone market to obtain 26 percent of the profits.
 
However, the biggest winner is Apple, which is pulling in an estimated 73 percent of the profits from the mobile market. Apple's performance shouldn't come as a surprise to many considering that the company pulled in $11.6 billion in profits during the first quarter (fiscal Q2).
 
HTC barely made a blip with just 1 percent of operating profits. LG, Motorola, Nokia, RIM, and Sony have all posted losses with regards to their respective mobile phone divisions, so they don't even factor into this equation.


Samsung Galaxy S III
 
"Seen this way, the story isn’t so much that Apple 'took the profits from the incumbents'", stated Horace Dediu of Asymco. "Rather, it’s that Apple created a vast new pool of profits. And one need not look far to find out where they came from: operators. These profits were mostly carrier premiums for the iPhone 4S."

Source: Asymco



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RE: Mick!
By EnzoFX on 5/4/2012 4:24:43 PM , Rating: 0
Oh and the specs argument is still a moot point. People aren't driven to Apple products because of specs, if that were true there would only be one top model. Raw performance debates are simply irrelevant. Complaining about the nand on a device is silly too as many manufacturers are moving to the same model. Even some Android and some Win phones I believe have no micro-SD slot. It just continues to be more singling them out for no tangible reason. Same goes for the upgrades, I'm pretty sure most people would be surprised if they found an OEM that offered a ram/hdd/ssd upgrade at a "reasonable" cost. I'm not saying it doesn't exist, I'm saying it is not the norm. So then is it only to blame Apple for not going after the top tier niche of having the most raw performance/specs/hardware customizability? That is clearly not driving their massive sales.


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