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Apple's "new iPad" and iPad 2 continue to trounce the competition

Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the iPad 2 took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "New iPad" is continuing that trend, putting it far ahead of its Android-based rivals.
 
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
 
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
 
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.

 
Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
 
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
 
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.

Source: IDC Group [press release]



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RE: Follow the money
By Tony Swash on 5/4/2012 1:39:34 PM , Rating: 2
Follow the money. Only Samsung makes money on Android, and they make a a third of Apple's profits, everybody else including Google and Amazon make a loss on Android. Except for Samsung the Android ecosystem is land of lost business dreams and evaporating profits. The only place that is worse is the WP7 ecosystem.

quote:
Android was never about making a direct profit. It's a gateway to bring customers to google and its advertising.


And it is a costly failure. Google make more money from iOS than from Android and mobile continues to generate a tiny revenue stream per user compared to the desktop browser ad market. Google needs a plan for mobile but Android turned out to not be it, they should have stuck with their alliance with Apple.

quote:
iOS is a gateway to bring people to iTunes.


Don't be a clod, it's the other way round!. Apple makes it's money from hardware, and all of it's service stack (even though much of does indeed make a profit) is there to add value to and sell hardware.

This is worth a read

http://www.businessinsider.com/android-is-suddenly...


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