Apple Continues to Dominate Tablet Market, Android Tablets Trend Downwards
May 3, 2012 1:40 PM
comment(s) - last by
Apple's "new iPad" and iPad 2 continue to trounce the competition
Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the
took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "
" is continuing that trend, putting it
far ahead of its Android-based rivals
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.
Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.
IDC Group [press release]
This article is over a month old, voting and posting comments is disabled
Android tablet shortcomings
5/4/2012 11:26:19 AM
As a person who just decided to buy their first tablet, and is a Windows user, and a former Android phone user (switched family to WP7), and whose family is heavily invested in Kindle readers, I ended up deciding to purchase an iPad 2 (my first Apple purchase, thought I would never do it).
I really wanted to buy an Android tablet, but:
1. The Android OS is less intuitive (and more complex) than iOS. My 5 year old can pick up the iPad and know how to use it in 5 minutes. Same goes for my 75 year old mother in law. For the intended uses of tablets, in my opinion you can't beat the simpler is better approach. Even the latest Android ICS seems lacking to me. It just doesn't feel right. I hope Windows 8 brings a better experience here.
2. The 4:3 aspect ratio is a better display size for tablets. The 16:9 aspect ration of Android tablets is geared toward widescreen movies, and not more general use like the iPad. BIG mistake Android tablet makers.
3. Cost. Comparing the Samsung and ASUS tablets at the 10" size, there is no significant cost savings to go Android, with all its shortcomings.
For my intended use of checking email, web browsing, Kindle reader, Netflix and light gaming, the iPad is just a better product that really doesn't cost more.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
Quick Note: Apple Sells 3 Million iPads During Launch Weekend
March 19, 2012, 5:55 PM
Apple Launches Third Generation iPad with Retina Display, LTE; 16GB iPad 2 Drops to $399
March 7, 2012, 1:29 PM
Apple Announces iPad 2
March 2, 2011, 1:15 PM
AT&T Will Also Receive the HTC One (M8) for Windows
August 19, 2014, 9:27 PM
Sharp's "Edge-to-Edge" AQUOS Crystal Smartphone Coming to Sprint for $239 Off-Contract
August 19, 2014, 7:31 PM
After 34 Years With Microsoft, Steve Ballmer Parts Way to Focus on LA Clippers
August 19, 2014, 4:17 PM
HTC One (M8) for Windows Officially Announced for Verizon Wireless
August 19, 2014, 12:15 PM
Quick Note: ASUS Readies Smartwatch for IFA 2014, Shows Teaser Image
August 19, 2014, 9:30 AM
LG Already Gearing Up for G Watch Sequel Next Month
August 19, 2014, 7:54 AM
Most Popular Articles
Lumia 830 Gets Major Upgrades Including New 20.1 Megapixel Toshiba Sensor
August 15, 2014, 6:00 PM
With USB Type-C Spec Finalized, Reversible Cables Will Soon Be Upon Us
August 13, 2014, 8:46 AM
Windows Phone, BlackBerry Smartphone Market Share Falls to 2.5%, 0.5% Respectively
August 15, 2014, 9:44 AM
Update: Samsung Gets Official With 4.7”, Aluminum-frame Galaxy Alpha Smartphone
August 14, 2014, 8:56 AM
GM Concedes That the Cadillac ELR Doesn’t Really Compete with the Tesla Model S
August 15, 2014, 5:42 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information