Apple Continues to Dominate Tablet Market, Android Tablets Trend Downwards
May 3, 2012 1:40 PM
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Apple's "new iPad" and iPad 2 continue to trounce the competition
Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the
took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "
" is continuing that trend, putting it
far ahead of its Android-based rivals
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.
Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.
IDC Group [press release]
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Of course they are selling well
5/3/2012 5:31:31 PM
...due to the fact that people are apparently leaving them on the plane (thus needing to buy another). How the hell can someone put a ~500 tablet and forget about it? I guess it's an apple thing...
"Logically, owners would contact airlines immediately after realizing their right hand was missing. But carriers say that often doesn't happen -- people assume the device was stolen or figure it was left somewhere else like a hotel or security checkpoint."
So these idiots are also leaving them laying around everywhere, not just planes...
RE: Of course they are selling well
5/3/2012 6:18:29 PM
My wife and 7 year old left my iPad2 on a plane. They out it in the front seat pocket, and forgot about it - stupid thing was that it was in a backup before landing, but my wife took it out for my daughter to play with while waiting for a gate to park the plane. She remembered it just after walking though security, and we called and had someone look for it (the exact seat number) and it was "gone". She was in one of the last rows, so there is no way anyone would have taken it, except for a United Airlines employee...
So yeah - I had to buy another one, although it helped that I was able to sell off my old iPhone for $240 (more than I paid for it) and I get $50/day when I travel for business, so one business trip paid for a new one. Our iPad sees a lot of use between me and 3 kids, so I'll probably have to buy a new one at some point. I tried a cheaper tablet (a Nook color) but it was crap, even after rooting it.
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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