Apple Continues to Dominate Tablet Market, Android Tablets Trend Downwards
May 3, 2012 1:40 PM
comment(s) - last by
Apple's "new iPad" and iPad 2 continue to trounce the competition
Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the
took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "
" is continuing that trend, putting it
far ahead of its Android-based rivals
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.
Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.
IDC Group [press release]
This article is over a month old, voting and posting comments is disabled
I would get an Android Tablet...
5/3/2012 4:53:17 PM
... if they hurry and release a Nexus Tablet. I'm willing to shell out more money for a tablet if it had the SW support of the Nexus line.
That and the fact that I won't be replacing my tablet 1-2 years later like I do with my cell phones.
Give me a 10" Google Nexus Tablet and you can have my money and my iPad.
"This is from the DailyTech.com. It's a science website." -- Rush Limbaugh
Quick Note: Apple Sells 3 Million iPads During Launch Weekend
March 19, 2012, 5:55 PM
Apple Launches Third Generation iPad with Retina Display, LTE; 16GB iPad 2 Drops to $399
March 7, 2012, 1:29 PM
Apple Announces iPad 2
March 2, 2011, 1:15 PM
Amazon Exec on Fire Phone: “We didn’t get the price right”
October 31, 2014, 8:22 AM
Moto 360 to go "Champagne Gold" for $299, According to Amazon Listing
October 30, 2014, 3:24 PM
Call-capable Samsung Gear S Smartwatch Launches Nov 7 in U.S.
October 30, 2014, 12:45 PM
Lenovo Completes $2.91B Acquisition of Motorola
October 30, 2014, 11:57 AM
Samsung Electronics Q3 Profit Falls by 60%, Mobile Division Sees 74% Profit Decline
October 30, 2014, 10:10 AM
Microsoft's $199 Fitness Band Packs in 10 Sensors, Works with Windows Phone, iOS, and Android
October 30, 2014, 8:58 AM
Most Popular Articles
Amid Theater Boycott Netflix Defiantly Plans New Movies, Plus 3 TV Shows for 2015
October 24, 2014, 7:30 PM
AT&T Defeats Purpose of New Apple SIM, Locks iPad Air 2 SIMs to Its Network
October 24, 2014, 2:17 PM
CVS, Rite Aid Kill Unofficial Apple Pay Support, Burn Google Wallet Users in the Process
October 25, 2014, 5:26 PM
1 Million Credit Card Activated on Apple Pay Within 72 Hours, Walmart CEO Hopes Visa "Suffers"
October 28, 2014, 8:17 AM
Microsoft's Figures Show Desktop Users Flocking to Windows 10 Preview
October 27, 2014, 11:04 AM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information