Apple Continues to Dominate Tablet Market, Android Tablets Trend Downwards
May 3, 2012 1:40 PM
comment(s) - last by
Apple's "new iPad" and iPad 2 continue to trounce the competition
Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the
took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "
" is continuing that trend, putting it
far ahead of its Android-based rivals
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.
Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.
IDC Group [press release]
This article is over a month old, voting and posting comments is disabled
5/3/2012 3:27:45 PM
I still have a hard time believing that Apple will make a smaller iPad. I think they'd make a 4" iPhone before they do a 7" iPad.
5/3/2012 7:42:29 PM
7.85" is significantly bigger than 7" and it has a pixel pitch of 163 ppi, exact same as the iphone 3g/3gs. If you didn't think icons, etc. were too small on them, they won't be too small on this hypothetical ipad either.
5/4/2012 9:26:35 AM
Just read Anandtech's article on the iPad 2,4. Perhaps, 7.85" hasn't been a consideration until a 32nm SoC was ready with better heat/power performance...
I have to admit, the kindle fire is the right size for holding firmly in one hand. Especially for reading. Can wrap my hand completely around the back.
"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
Quick Note: Apple Sells 3 Million iPads During Launch Weekend
March 19, 2012, 5:55 PM
Apple Launches Third Generation iPad with Retina Display, LTE; 16GB iPad 2 Drops to $399
March 7, 2012, 1:29 PM
Apple Announces iPad 2
March 2, 2011, 1:15 PM
Apple Rakes in $10.2B Profit for Fiscal Q2; Announces 7-for-1 Stock Split
April 23, 2014, 4:39 PM
The Price is Right: OnePlus One Packs Hot Spec for Only $299
April 23, 2014, 3:37 PM
Google Unveils Solar Panel Lease Plan for Homeowners
April 23, 2014, 9:56 AM
Quick Note: Apple Invites Companies to “Copy” Its Environmental Record
April 22, 2014, 7:58 AM
OnePlus One Images Leak Ahead of April 23 Launch
April 21, 2014, 5:19 PM
Nike Axes FuelBand Team, Exits Wearable Device Market
April 21, 2014, 4:58 PM
Most Popular Articles
A Bug's Life: Female Cave Bugs Have Penises, Penetrate Males for Three Days
April 17, 2014, 7:20 PM
HTC Hires Former Samsung Marketing Chief Who Developed "Galaxy" Brand
April 18, 2014, 6:00 PM
NASA Finds "Habitable Zone" Planet Sized Similar to Earth
April 18, 2014, 3:13 PM
Mounties Arrest 19-Year-Old Who Delayed Canada's Tax Filing w/ Heartbleed
April 17, 2014, 3:24 PM
Thanks to Government Crackdown, Chinese "Porn Cop" Has Watched 600K Adult Videos
April 21, 2014, 12:00 PM
Latest Blog Posts
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information