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Apple's "new iPad" and iPad 2 continue to trounce the competition

Although there was a semblance of a tablet market that had been around for nearly a decade in the PC space, it wasn't until Apple's iPad launched in 2010 that the market really took off. The original iPad was a success for the boys from Cupertino, while the iPad 2 took Apple's tablet sales through the roof. According to the latest figures from IDC, it appears that the "New iPad" is continuing that trend, putting it far ahead of its Android-based rivals.
While overall tablet sales were predictably down from the holiday season (28.2 million units shipped in Q4 2011) to 17.4 million units in Q1 2012, it still represented a 120 percent increase compared to Q1 2011 (7.9 million units). Not surprisingly, Apple's iPad led the way with 11.8 million tablet shipments during the first quarter.
"Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers," said Tom Mainelli, research director for Mobile Connected Devices at IDC.
Apple was no doubt helped out by its decision to keep the year-old iPad 2 (16GB, Wi-Fi) onboard to lower the price of entry for its tablet family to $399.

Android tablets, however, took a nose dive in market share during the first quarter, with Amazon falling from second place in shipments to third place, effectively swapping spots with Samsung. The sharp decline in Kindle Fire sales along with an overall weakness in Android-based tablet sales allowed Apple to rebound from a worldwide market share of 54.7 percent in Q4 2011 to a stronger position of 68 percent in Q1 2012.
"It seems some of the mainstream Android vendors are finally beginning to grasp a fact that Amazon, B&N, and Pandigital figured out early on: Namely, to compete in the media tablet market with Apple, they must offer their products at notably lower price points," Mainelli continued.
Mainelli also expects Amazon to ship a larger version of its Kindle, presumably with a 10.1" display. Unlike the current Kindle Fire, which uses a heavily modified fork of Android 2.3, the larger tablet will use the mainstream version of Android used by tablet makers like Samsung, Toshiba, and Lenovo.

Source: IDC Group [press release]

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With only 5.6 million
By Ushio01 on 5/3/2012 3:08:46 PM , Rating: 3
non Apple tablets shipped how long will it be before companies start abandoning the market?

The ipad sells because it's by Apple not because people specifically want a tablet and it can't be sustainable for so many companies to continue to throw good money after bad.

RE: With only 5.6 million
By troysavary on 5/3/2012 3:40:30 PM , Rating: 3
The non-Apple tablet market will not take off until Win* based tablets.

RE: With only 5.6 million
By troysavary on 5/3/2012 3:41:01 PM , Rating: 2
Win8 I mean.

RE: With only 5.6 million
By Wonga on 5/3/2012 4:08:38 PM , Rating: 2
I think you're right. With Win 8 tablets having access to Microsoft Office and other professional apps, I can see the iPad and Android tablets quickly falling into 2nd and 3rd place.

I know I'd consider a tablet if it could have a keyboard attached and would let me do some real work on it.

RE: With only 5.6 million
By kmmatney on 5/3/2012 6:28:47 PM , Rating: 2
I still have a hard time imagining using a tablet for "work" - even if it had Microsoft office (and the iPad already haa Pages app for creating word documents). I can't imagine people doing real work with a net-book either, but I'm sure they do...

RE: With only 5.6 million
By troysavary on 5/4/2012 7:35:42 AM , Rating: 4
AMD Fusion based tablets will be far more powerful than the Atom netbooks of the past few years. Hell, even Atom based tablets will be better, now that Intel has gotten off their ass and realised that the Atom was badly in need of updating. Personally, I expect X86 tablets to sell much better that ARM tablets in the Win8 tablet market. Windows on ARM is good for iPad-lke toys, but anyone wanting a tablet for work is going to want to be able to run the software they are used to using.

RE: With only 5.6 million
By NellyFromMA on 5/4/2012 8:23:53 AM , Rating: 2
It's not for general purpose work the way we work on our PCs. It's kind of coming into focus for me a bit. These devices will only be 'work' useful in situations where mobile is preferable to desktop and particularly where internet access enables new opportunities on the field.

It will involve business minded apps and will likely be very targetted functions.

I wouldn't think of it as an all out replacement for the PC because really, its more like a new market; one that for many that use PCs will actually be a better fit.

It's quite hard to imagine how we won't be interacting with Window's desktops for productive general purpose computing for the next 5-10 years. The thing is, most consumers don't really need that.

RE: With only 5.6 million
By celticbrewer on 5/4/2012 10:47:58 AM , Rating: 2
Maybe people realized that tablets are a stupid form factor. Look at how many iFad owners have cases or cases with a built in keyboard. They realize what they really wanted was a laptop... But that isn't trendy, is it?

I love technology and gadgets. I have money to spend. I've been trying to thing of one good reason why I'd want a tablet and for the past few years, I haven't come up with a single reason. I have my phone for portability, have my e-reader with a 2+ week battery for reading (in any light), my laptop if I want to do anything of substance like photoshop, etc...

Yeah, a tablet might be good in certain circumstances- most likely commercial settings- inventory, medical, tradeshows, etc.. where people are on their feet walking around, but that's about it.

"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch

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