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Hybrids (à la the Lenovo Yoga) are also in store

Amid its smartphone slump Finnish phonemaker Nokia Oyj. (HEX:NOK1V) may look to new markets for a pick-me-up -- namely, the lucrative tablet market.

Thus far the challenge to Apple, Inc.'s (AAPL) dominant iPad has been weak at best, with only the Amazon.com, Inc.'s (AMZN) Kindle Fire managing to secure a significant chunk of sales.  Thus the door remains wide open for Windows 8 tablets -- tablets which will likely run Windows 8 RT, a special ARM-friendly OS release.

Following Nokia design head Marko Ahtisaari's March confirmation that a tablet was in the works, another Nokia executive has dropped hints at upcoming product.  Jarma Ollila, Nokia's departing Chairman, told The Financial Times in an interview, "Tablets are an important [product], so that is being looked into, and there will be different hybrids, different form factors in the future."

Intel Corp. (INTC) has been pushing the idea of "hybrid" Windows 8 ultrabooks hard.  Designs like the eye catching Lenovo Group, Ltd. (HKG:0992) "Yoga" design have been drawing considerable attention.

Thus one could expect Nokia's upcoming lineup to feature a mixture of Intel x86 hybrids and ARM tablets.

Nokia 10 inch tablet
Nokia is confirmed to be preparing a Lumia Windows 8 tablet.  [Image Source: The Verge]
 
Nokia and Microsoft Corp. (MSFT) remain closely tied.  In exchange for Windows Phone adoption, Microsoft is helping to keep Nokia afloat financially through the painful transition.  Nokia's new CEO Stephen Elop served as a Microsoft Canada executive before moving into his current position.

Microsoft, like Canada's Research in Motion, Ltd. (TSE:RIM), is trying hard to sell Windows 8 tablets as a companion device to its smartphones.  While details are scarce, Windows Phone 8 is expected to feature special features to increase interaction with tablets.

Source: The Financial Times



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RE: Nice...
By Tony Swash on 5/4/2012 12:26:40 PM , Rating: 0
quote:
While Windows Phone has no chance at gaining market share, Windows 8 on a tablet is really going to be worth waiting for. And there the metro UI will actually be bearable for me, whereas on a phone it's horrible.


My advice to Nokia - if you are in a hole stop digging. A Nokia W8 tablet will be just another way for Nokia to lose money faster. I will be very surprised if W8 tablets have more than 10% of the market in say two years and not surprised at all if they never makes 5%. And that small slice will be spread amongst several OEMs, all of whom will probably lose money on W8 tablets.

BTW I love the fact you were marked down because you pointed out the simply obvious - Windows Phone has been, is, and will continue to be an insignificant blip in the global smartphone market.

Microsoft will now never catch up in the phone market.


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