RIM's Last Hope: Gleaming BlackBerry 10 Dev Platform is Unveiled
May 1, 2012 11:40 AM
comment(s) - last by
(Source: Lucasfilm/20th Century Fox)
BB10 Alpha devices are looking nice, pair of SDKs gives developers a broad selection of languages to work with
It's no secret that Research in Motion, Ltd. (
) has fallen on hard times. The Canadian phonemaker had long seen successful, helping define what we today know as a smartphone. By Oct. 2009 that success had paid off with
almost a 50 percent market share
in the hot new market.
But something has
gone terribly wrong
for RIM. Perhaps it was the sleek Samsung Electronics Comp., Ltd. (
) and Apple, Inc. (
) smartphones. Perhaps it was RIM's lack of apps and poor marketing. But whatever the reason, RIM's sales today stand at
about 4 percent of the market
, the company is
, and there's speculation of a possible acquisition/takeover [
I. RIM Unveils Eye-Catching Alpha Testing Hardware
RIM's tardy BlackBerry 10 operating system
, which it today released in preview form to select developers, is an ultra-critical release, as it likely represents RIM's last shot at regaining relevance in the consumer market and staving off a takeover.
The Alpha BB10 Development Platform [Image Source: CrackBerry]
The new OS will be hardened with the kind of rich hardware that was long denied to BlackBerry users: 4.5+ inch multi-touch screens, LTE modems, and blazing fast mobile system-on-a-chip processors. The dev platform featured today looks pretty slick in its own right for being a development device, borrowing much from the Apple iPhone's well received "rectangular brick" design.
What little is known about the dev device's release replacement,
, comes from leaks which shows a large, slender touchscreen handheld.
The software released today includes an Alpha build of the new operating system, which looks vaguely like Google Inc.'s (
) Ice Cream Sandwich, but even more its
QNX twin, PlayBook OS
, which power RIM's titular tablet. Like Apple and Google, RIM does not stray far from the tired "Chiclet grid" design philosophy, a status quo that has thus far only been broken by Microsoft Corp.'s (
eye-catching Windows Phone user interface
II. Web Languages vs. Native Development: "Why Pick?" Says RIM
While the early build does not appear to provide much differentiation from Apple and Google visually, it does offer some promising advantages. RIM is pushing Native SDK (NDK) with Cascades, a C/C++ set of APIs, paired with the Qt lightweight GUI framework.
This approach is similar to Apple, who pushes native development almost exclusively for the iPhone, and differs from Google, who pushes cross-platform Java for Android developers. While the disadvantage of Android's relative lack of native code has been eroded by Android's inclusion of just-in-time (JIT) compilers, the support for C/C++ may give RIM a bit of a leg up, assuming it can get developers to actually care about its platform.
HTML5 and Java development will also be supported, with the emphasis on the former technology. Web language development is facilitated by a second SDK -- dubbed the WebWorks SDK.
Just as the NDK may give RIM developers some advantages over Android devs, the WebWorks SDK may provide some advantages versus as Apple. Google has long benefited from the portability of its Android Java apps. While Java may make programming games from scratch a bit more of a chore, supporting web languages allows for easy style-sheet (CSS) driven business/news apps and quick ports of simpler web game titles (assuming they weren't in Flash).
The NDK is available
and WebWorks SDK is available
. RIM is currently holding an event called "
BlackBerry 10 JAM
" for developers in Orlando, FL. Attending developers get one of the slick Alpha test phones for free.
III. The Best (or Worst) is Yet to Come
Despite the big unveil, the meatiest part of RIM's BB10 pseudo-launch is the pair of software development kits and the alpha development devices.
More details are expected to come this summer when RIM unveils its launch lineup for BlackBerry 10 and what existing devices will receive the bump. The company's PlayBook tablet and possibly some of its more hardware-endowed smartphones (such as the Torch series) are considered likely to receive the bump.
[Image Source: BGR]
With its future riding on the line RIM is surely praying for a big hit with BlackBerry 10. But the ultimate success or failure of the platform, and the finer details of the platform's hardware/software will not be known until much later this year. Until then RIM will likely to continue to be pummeled on the market share as its sales wither.
learning the hard way
the lesson learned by Nokia Oyj., which has seen customers forsake its
condemned-to-death Symbian platform
; no one wants to be on a sinking ship when it comes to smartphone operating systems.
This article is over a month old, voting and posting comments is disabled
5/2/2012 9:48:46 AM
I hope they offer this model with a slider.
The BB keyboard is legendary and I can't believe they would completely abandon it.
Look iPhones, WPs, and Androids are great to type a text on. The BB is great for typing *emails* on. The subtle curve of the keys is perfection. No other keyboard I've seen on a mobile device comes close.
RE: Bad move
5/3/2012 1:55:34 PM
Users requiring a physical keyboard is a small segment market at this point, so this direction does make sense from a competition standpoint.
What would have really made sense would have been BB launching this 3-4 years ago.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Irate Former Symbian Chief Trashes Android, Nokia, Microsoft
April 26, 2012, 12:30 PM
Oracle Plotted Titanic Phone-Seller From Remains of Palm, RIM
April 17, 2012, 11:20 PM
RIM Doesn't Want to Sell Itself, Hopes Instead for a "Strategic Investment"
April 17, 2012, 5:28 PM
RIM Tries to Sell Customers on Defunct Operating System, Bleeds Money
April 11, 2012, 3:04 PM
Review: Nokia's Lumia 900 LTE Advances the Smartphone Experience
April 17, 2012, 6:00 AM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Most Popular Articles
Creationists are Mad About Google Doodle Depicting Evolution
November 24, 2015, 8:48 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
BlackBerry Priv is an Amazing Android So Secure You May Never Hear of It
November 2, 2015, 2:46 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information