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Guerrilla marketing scheme gains attention, but will it lead to sales?

Sources: YouTube, RIM, The Age





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RE: What?
By ritualm on 5/1/2012 4:23:29 PM , Rating: 2
Then how do you explain RIM's continued collapse in overall market share versus that of Android phonemakers, never mind Apple?

RIM's execution of late leaves a lot to be desired. If it weren't for US government accounts - the very reason why Big Brother wouldn't let NTP shut down RIM with a patent lawsuit a decade ago - RIM could go belly up tomorrow and nobody would shed a tear about its absence.


RE: What?
By NellyFromMA on 5/1/2012 4:25:36 PM , Rating: 4
Don't get me wrong; In NO way do I think RIM is a candidate for success in the smartphone arena.

In fact, I'm sure they will continue to fail miserably.

Rather, I'm just addressing your specific comment that the specs make it DOA.

The specs aren't making or breaking any phone, save for screen clarity (and the listed resolution is more than enough for someone who doesn't want a phone strictly to brag about the screen) is more my point. Provided the experience is worthwhile.


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