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Corporate accounts are buying into the ultrabook big time

So far, the Intel-based ultrabook market has been very small and few consumers have jumped on the “thin and light” bandwagon. While the market as a whole isn’t exactly setting sales records, Dell is bragging that XPS 13 ultrabook sales have been higher than its initial projections. The XPS 13 is made using aluminum and carbon fiber for strength and reduced weight.
 
Dell says that demand has been about three times what it expected for the machines.
 
"We can't build enough of them at the moment," said Sam Burd, vice president of Dell's Consumer and SMB product group. "A little bit less than 3X the expected demand," he said.
 
Dell won't provide specific numbers on the units it's selling, but greater than expected demand is a good sign for ultrabook makers overall. One of the main things that have been holding ultrabooks back from adoption by mainstream users has been the price of entry. The ultrabook was originally expected at around $600 and many of the first units to hit the market were significantly more than that amount.

 
Analyst Stephen Baker from NPD Group says that he's optimistic about ultrabooks in the long run. He also notes the computer makers need to focus on fewer models and more profitability for each product they do offer. "Look at the iPad. People are willing to pay $600 or $700 for something that gives them a great experience. Something that looks good and makes them feel comfortable and confident.”
 
The XPS 13 isn't cheap ultrabook with prices starting at $999. Most of the sales that are driving the machine's success are coming out of large corporate accounts according to Burd.
 
The ultrabook market is expected to benefit significantly from Intel's Ivy Bridge processors.

Source: CNET



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By TakinYourPoints on 5/2/2012 8:02:50 PM , Rating: 2
quote:
OS X lost


This quote says quite a lot about your mindset.

Ignoring how wrong it is, the fact that OS X marketshare continues to grow as overall desktop/laptop sales decline, and the fact that Apple is the #1 seller of computers over $1000, there's something else going on.

How many people use a platform doesn't really matter to me so long as it is still well supported and works great. OS X isn't lacking in applications and they have some of the best hardware out there. If install numbers actually mattered to me then I'd have completely dumped my PC for a console years ago, but screw that. The PC gaming market may be diminished compared to how it was ten years ago, but that doesn't mean that I'm just going to jump ship to something I feel that the more popular platform is inferior.

You continue to see things in a very black and white manner that has nothing to do with utility or practicality. It is the same irrational fanboy mentality that people use with sports teams or religion.

Anyway, your one-dimensional mindset is pretty funny.


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

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