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Corporate accounts are buying into the ultrabook big time

So far, the Intel-based ultrabook market has been very small and few consumers have jumped on the “thin and light” bandwagon. While the market as a whole isn’t exactly setting sales records, Dell is bragging that XPS 13 ultrabook sales have been higher than its initial projections. The XPS 13 is made using aluminum and carbon fiber for strength and reduced weight.
 
Dell says that demand has been about three times what it expected for the machines.
 
"We can't build enough of them at the moment," said Sam Burd, vice president of Dell's Consumer and SMB product group. "A little bit less than 3X the expected demand," he said.
 
Dell won't provide specific numbers on the units it's selling, but greater than expected demand is a good sign for ultrabook makers overall. One of the main things that have been holding ultrabooks back from adoption by mainstream users has been the price of entry. The ultrabook was originally expected at around $600 and many of the first units to hit the market were significantly more than that amount.

 
Analyst Stephen Baker from NPD Group says that he's optimistic about ultrabooks in the long run. He also notes the computer makers need to focus on fewer models and more profitability for each product they do offer. "Look at the iPad. People are willing to pay $600 or $700 for something that gives them a great experience. Something that looks good and makes them feel comfortable and confident.”
 
The XPS 13 isn't cheap ultrabook with prices starting at $999. Most of the sales that are driving the machine's success are coming out of large corporate accounts according to Burd.
 
The ultrabook market is expected to benefit significantly from Intel's Ivy Bridge processors.

Source: CNET



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By Cloudie on 5/1/2012 4:35:30 PM , Rating: 2
'Sorry but that screen isn't $400 better lol'

In the UK, the XPS 13 base model comes with a 1.6ghz core i5. The base MBA 13" comes with 1.7"ghz i5. The MBA also has a card reader, FAR better (16:10, higher res, higher contrast ratio) screen, FAR better trackpad, and no heating/throttling issues.

I would pay that sort of premium simply for the screen if I'm honest never mind the rest.

'The XPS is plenty good enough for a mobile device'

It's not for me (because of the screen :p).

'Anyway the OP seems to be trolling. Because basically he could apply the "why not get a MBA" to almost any device. I guess everyone should just give up and let Apple be the only provider.'

I love competition but I just believe the MBA is a better notebook. If Dell sorts out some of things I've mentioned on the XPS 13, I think it'd be a great notebook.

'As far as picking OSX over Win7 solely because of email clients...I don't even know what to say to that. WOW.'

Did he say that was the sole reason? I'm pretty sure he mentioned 2 reasons (and just because he mentioned 2 reasons, it doesn't mean they're the only 2). P.S. Apple Mail is awesome.


"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference

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