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Corporate accounts are buying into the ultrabook big time

So far, the Intel-based ultrabook market has been very small and few consumers have jumped on the “thin and light” bandwagon. While the market as a whole isn’t exactly setting sales records, Dell is bragging that XPS 13 ultrabook sales have been higher than its initial projections. The XPS 13 is made using aluminum and carbon fiber for strength and reduced weight.
 
Dell says that demand has been about three times what it expected for the machines.
 
"We can't build enough of them at the moment," said Sam Burd, vice president of Dell's Consumer and SMB product group. "A little bit less than 3X the expected demand," he said.
 
Dell won't provide specific numbers on the units it's selling, but greater than expected demand is a good sign for ultrabook makers overall. One of the main things that have been holding ultrabooks back from adoption by mainstream users has been the price of entry. The ultrabook was originally expected at around $600 and many of the first units to hit the market were significantly more than that amount.

 
Analyst Stephen Baker from NPD Group says that he's optimistic about ultrabooks in the long run. He also notes the computer makers need to focus on fewer models and more profitability for each product they do offer. "Look at the iPad. People are willing to pay $600 or $700 for something that gives them a great experience. Something that looks good and makes them feel comfortable and confident.”
 
The XPS 13 isn't cheap ultrabook with prices starting at $999. Most of the sales that are driving the machine's success are coming out of large corporate accounts according to Burd.
 
The ultrabook market is expected to benefit significantly from Intel's Ivy Bridge processors.

Source: CNET



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By Pneumothorax on 5/1/2012 4:12:36 PM , Rating: 2
How am I trolling exactly? There isn't a huge disparity in price between the two. I would willingly get a win7 ultra book if some damn windows manufacturer would make one that matches or exceeds the MBA hardware-wise with no compromises: same or better battery, 1440x900 or better screen with over 250 nits, excellent backlit keyboard, and big/smart touchpad that doesn't delete sentences while I'm typing (that means you HP) at the same or lower price. (Sony makes a ultra book VIAO that's better, but it's $2000!) The dell makes you compromise on the main thing you lok at The MBA and every other ultra book are admittedly limited devices. I have a HP 17 notebook that has a 256gb crucial SSD, 1tb WD HD, and a blu-ray player. Apple doesn't make a machine of that caliber. My beef with it is that the touchpad and keyboard aren't the best.


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