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Corporate accounts are buying into the ultrabook big time

So far, the Intel-based ultrabook market has been very small and few consumers have jumped on the “thin and light” bandwagon. While the market as a whole isn’t exactly setting sales records, Dell is bragging that XPS 13 ultrabook sales have been higher than its initial projections. The XPS 13 is made using aluminum and carbon fiber for strength and reduced weight.
 
Dell says that demand has been about three times what it expected for the machines.
 
"We can't build enough of them at the moment," said Sam Burd, vice president of Dell's Consumer and SMB product group. "A little bit less than 3X the expected demand," he said.
 
Dell won't provide specific numbers on the units it's selling, but greater than expected demand is a good sign for ultrabook makers overall. One of the main things that have been holding ultrabooks back from adoption by mainstream users has been the price of entry. The ultrabook was originally expected at around $600 and many of the first units to hit the market were significantly more than that amount.

 
Analyst Stephen Baker from NPD Group says that he's optimistic about ultrabooks in the long run. He also notes the computer makers need to focus on fewer models and more profitability for each product they do offer. "Look at the iPad. People are willing to pay $600 or $700 for something that gives them a great experience. Something that looks good and makes them feel comfortable and confident.”
 
The XPS 13 isn't cheap ultrabook with prices starting at $999. Most of the sales that are driving the machine's success are coming out of large corporate accounts according to Burd.
 
The ultrabook market is expected to benefit significantly from Intel's Ivy Bridge processors.

Source: CNET



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By Pneumothorax on 5/1/2012 3:08:58 PM , Rating: 2
I do have to concede though to reclaimer that OSX hasn't really penetrated the business space. It may never as Apple is currently seems to be putting the majority of their resources to iOS instead of OSX.

But on the hardware side, the MBA 13 has everything over the Dell XPS 13 ultra book other than the USB 3.0 port which should be corrected with ivy bridge refresh. They're both non-expandable machines. I currently use my MBA 13 on win7 the majority of the time and it makes a great, but expensive ultra book. You would think with the drivel here about Apple's 'OBSCENE' profits with their computers that Dell would come out with a superior machine spec wise for the same price or at least a machine on par in the $600-700 range.


By Cloudie on 5/1/2012 3:17:54 PM , Rating: 2
I also admit you need Win 7 for business.

But the the thing is though (and I have read every Anandtech Ultrabook/MBA review as well as some on other sites), the Macbook Air might be at the expensive end of the Ultrabook range but it is not the most expensive. Furthermore, every cheaper Ultrabook has some kind of hardware compromise that the MBA doesn't have; some of which are mentioned above in the case of the XPS 13.


By retrospooty on 5/1/2012 4:47:46 PM , Rating: 2
"I do have to concede though to reclaimer that OSX hasn't really penetrated the business space"

Or the consumer space. A 6% marketshare isnt exactly anything to jump for joy about. At best comparison it is equal to Windows 7, but less compatible, less software, less options and more expensive = fail.


By TakinYourPoints on 5/1/2012 11:10:41 PM , Rating: 1
Mac market share is actually closer to 15% in the US. In business, Macs have a foothold in the web development, back-end, and creative communities. The rest (which is a rapidly increasing number) falls to consumers.

An interesting statistic is that Apple is the #1 seller of computers over $1000. Most Windows machines out there sold by Dell/HP/etc are data entry/Office econoboxes. Not much money to be made even in the high volumes they move. Microsoft is a different story, they're the only ones that make bank in that relationship. It is why HP's profits mainly come from services and not hardware, and its why Dell is shifting away from direct sales to consumers. IBM's business model (services for enterprise) makes way more sense.

Anyway, ultrabook profit margins are a huge reason why every PC maker out there is jumping on that bandwagon, they want a piece of that higher-margin pie.


By retrospooty on 5/2/2012 12:04:10 PM , Rating: 2
"Mac market share is actually closer to 15% in the US. "

A skewed statistic. Its 15% of US consumer. A useless statistic. Its 6% worldwide. That's a real stat.


By TakinYourPoints on 5/3/2012 1:19:42 AM , Rating: 2
No, that is 15% total . Take Windows enterprise out of the equation and the percentage is even higher.

As for global, yes, it is obvious that the US and Europe are the primary markets for Apple. That doesn't make it a bad or incapable platform, far from it. People in those other regions aren't buying expensive PCs either.


By retrospooty on 5/3/2012 8:12:59 AM , Rating: 2
No, it isnt 15% of total, that is another Apple RDF "factish" they like to throw around to you gullible sheeple.


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