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Corporate accounts are buying into the ultrabook big time

So far, the Intel-based ultrabook market has been very small and few consumers have jumped on the “thin and light” bandwagon. While the market as a whole isn’t exactly setting sales records, Dell is bragging that XPS 13 ultrabook sales have been higher than its initial projections. The XPS 13 is made using aluminum and carbon fiber for strength and reduced weight.
 
Dell says that demand has been about three times what it expected for the machines.
 
"We can't build enough of them at the moment," said Sam Burd, vice president of Dell's Consumer and SMB product group. "A little bit less than 3X the expected demand," he said.
 
Dell won't provide specific numbers on the units it's selling, but greater than expected demand is a good sign for ultrabook makers overall. One of the main things that have been holding ultrabooks back from adoption by mainstream users has been the price of entry. The ultrabook was originally expected at around $600 and many of the first units to hit the market were significantly more than that amount.

 
Analyst Stephen Baker from NPD Group says that he's optimistic about ultrabooks in the long run. He also notes the computer makers need to focus on fewer models and more profitability for each product they do offer. "Look at the iPad. People are willing to pay $600 or $700 for something that gives them a great experience. Something that looks good and makes them feel comfortable and confident.”
 
The XPS 13 isn't cheap ultrabook with prices starting at $999. Most of the sales that are driving the machine's success are coming out of large corporate accounts according to Burd.
 
The ultrabook market is expected to benefit significantly from Intel's Ivy Bridge processors.

Source: CNET



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RE: I guess they don't care about their employees...
By Decom on 5/1/2012 2:59:35 PM , Rating: 2
quote:
Also MBA has very little room for custom configurations unlike the XPS13.


Lets be honest guys, both the XPS 13 and the MBA have roughly the same amount of customization options, both have 4Gb of RAM and only really differ on Screen resolution and OS :-

Comaprison:-
(MBA 3Yr Warnty "Core i5/128SSD" @ $1,550 or with i5/256SSD @ $1,850 )
(MBA 3Yr Warnty "Core i7/256SSD" @ $1,950 )

(XPS13 3Yr Warnty "Core i5/128SSD" @ $1,430 )
(XPS13 3Yr Warnty "Core i5/256SSD" @ $1,800 )
(XPS13 3Yr Warnty "Core i7/256SSD" @ $1,999 )


By Shadowmage on 5/1/2012 3:29:45 PM , Rating: 2
Those Dell prices are retail prices that you found on the website. Corporate customers purchase in bulk and are eligible for massive 30%+ discounts, if not more.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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