Dell: XPS 13 Ultrabook Sales Are Booming
May 1, 2012 10:58 AM
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Corporate accounts are buying into the ultrabook big time
So far, the Intel-based ultrabook market has been very small and few consumers have jumped on the “thin and light” bandwagon. While the market as a whole isn’t exactly setting sales records, Dell is bragging that XPS 13 ultrabook sales have been higher than its initial projections. The XPS 13 is made using aluminum and carbon fiber for strength and reduced weight.
Dell says that demand has been about three times what it expected for the machines.
"We can't build enough of them at the moment," said Sam Burd, vice president of Dell's Consumer and SMB product group. "A little bit less than 3X the expected demand," he said.
Dell won't provide specific numbers on the units it's selling, but greater than expected demand is a good sign for ultrabook makers overall. One of the main things that have been holding ultrabooks back from adoption by mainstream users has been the price of entry. The ultrabook was originally expected at around $600 and many of the first units to hit the market were significantly more than that amount.
Analyst Stephen Baker from NPD Group says that he's optimistic about ultrabooks in the long run. He also notes the computer makers need to focus on fewer models and more profitability for each product they do offer. "Look at the iPad. People are willing to pay $600 or $700 for something that gives them a great experience. Something that looks good and makes them feel comfortable and confident.”
The XPS 13 isn't cheap ultrabook with prices starting at $999. Most of the sales that are driving the machine's success are coming out of large corporate accounts according to Burd.
The ultrabook market is expected to benefit significantly from Intel's
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ultrabooks what a funny name
5/1/2012 12:32:24 PM
Ultrabooks are nothing new, they are just thinner notebooks that existed in the 90s. The only difference is the thin notebooks today are a lot cheaper than a few years ago.
2-3 years ago you would pay $2k+ for a premium ultra thin notebook. Today you pay $1k.
Of course, there are some corners these companies have to cut to make them cheaper.
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