Quick Note: NVIDIA Serves Up $999, Dual-GPU GeForce GTX 690
April 29, 2012 7:04 AM
comment(s) - last by
Price of entry is high, but so is the payoff
NVIDIA today unleashed a graphics card that is sure to whet the appetites of hardcore PC gamers around the world. Unfortunately, the price of entry is so high that only those with massive amounts of disposable income will be likely to take the plunge.
The new GeForce GTX 690 uses dual Kepler GPUs on a single board. Compared to the
single-GPU GTX 680
, NVIDIA says that performance nearly doubles in most gaming situations. The GTX 690 is of course built on a 28nm process and brings with it 3,072 CUDA cores.
For the truly insane gamers, two GTX 690s can be paired in SLI mode for some quad-core graphics goodness.
"The GTX 690 is truly a work of art -- gorgeous on the outside with amazing performance on the inside," doted Brian Kelleher, senior vice president of GPU engineering at NVIDIA. "Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."
All of this performance comes at a cost, however. The GTX 690 will have an MSRP of $999 when it launches in limited quantities on May 3 -- wider availability will come on May 7.
Quad-core SLI goodness
This article is over a month old, voting and posting comments is disabled
Top end is good, but move up the bottom end too.
5/1/2012 11:05:58 AM
I like it. Thoroughly over the top at the moment, and very few rational people will buy it, but like a Bugatti Veyron, it's done just to show that they can.
Though to be honest, even if we forget about consoles, the bottom of the PC market has the most catching up to do. The vast majority of people out there are running pre-SNB integrated graphics - of course you're going to be stuck with console ports and Bejeweled and Farmville when 80% of your customer base can barely push high-resolution 2D, let alone 3D (yes, I've personally had points where GMA950 had trouble scrolling through big Excel sheets).
If the bottom end moves up, there will be more people *able* to sample gaming, and likely more people to find it enjoyable - enough so that developers can focus more on creating for computers rather than leaving them (us) as an afterthought most of the time. SNB, IVB, and AMD APUs are all steps in the right direction, but even the 'ancient' 5870 is still 20x faster than integrated graphics (number pulled out of thin air). Developers can't develop for R5770/GF560 class cards when there's only 100k or even 1MM cards out there - sales rate to these customers will be too low.
Short version... make bottom end PC graphics better, and we'll get better graphics at the top end, too.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
Worth the Wait: NVIDIA's Kepler GTX Geforce 680 is New Graphics Market King
March 23, 2012, 12:00 AM
3/7/2014 Daily Hardware Reviews
March 7, 2014, 10:19 AM
Quick Note: OCZ Z-Drive 4500 PCIe SSD Gets Official
March 4, 2014, 9:53 AM
3/4/2014 Daily Hardware Reviews
March 4, 2014, 8:45 AM
2/27/2014 Daily Hardware Reviews
February 27, 2014, 11:54 AM
2/26/2014 Daily Hardware Reviews
February 26, 2014, 10:28 AM
AVADirect Unleashes High-End Supermicro, Tyan GPU Servers
February 7, 2014, 12:35 PM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Tesla Motors Calls New Jersey Out on New Rule Against Its Direct Sales Model
March 11, 2014, 12:01 PM
NASA Considering SpaceX "Red Dragon" for Returning Mars Samples to Earth
March 10, 2014, 2:43 PM
India Could Rock Google With Its Biggest Antitrust Fine Yet -- $5B USD
March 10, 2014, 8:12 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information