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Price of entry is high, but so is the payoff

NVIDIA today unleashed a graphics card that is sure to whet the appetites of hardcore PC gamers around the world. Unfortunately, the price of entry is so high that only those with massive amounts of disposable income will be likely to take the plunge. 
 
The new GeForce GTX 690 uses dual Kepler GPUs on a single board. Compared to the single-GPU GTX 680, NVIDIA says that performance nearly doubles in most gaming situations. The GTX 690 is of course built on a 28nm process and brings with it 3,072 CUDA cores. 
 
 
For the truly insane gamers, two GTX 690s can be paired in SLI mode for some quad-core graphics goodness. 
 
"The GTX 690 is truly a work of art -- gorgeous on the outside with amazing performance on the inside," doted Brian Kelleher, senior vice president of GPU engineering at NVIDIA. "Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."
 
All of this performance comes at a cost, however. The GTX 690 will have an MSRP of $999 when it launches in limited quantities on May 3 -- wider availability will come on May 7.  
 

Quad-core SLI goodness

Source: NVIDIA



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RE: Ridiculous
By EricMartello on 4/30/2012 6:05:08 PM , Rating: 2
quote:
$1,000+ for a graphics card!?!?

Totally blowing things out of proportion. Bit of a problem when only 2 companies produce gaming cards and there isn't much competition out there.


At first it sounds like a lot, but when you consider that it provides about the same level of performance as two $500 cards in SLI/Crossfire it's not so bad.

The other consideration that people often overlook is longevity and that is a great reason to go for high end parts.

- Overclocking not necessary to gain performance; reliability increased.

- System has enough power to be useful for 3-5 years; bang-for-buck systems typically need annual upgrades to remain competitive (unless all you do is play old games).

- The cost-over-time for a system built with "value" as the focus will be about the same or more than a premium system. Resale Value is higher on premium parts.

- A premium system will be faster in its prime while a value system will always be "good enough" but not never excellent.

I typically recoup 60-80% of my costs by selling my old components to offset the cost of newer ones. I actually sold my Radeon 5970 at a premium over the original purchase price and got a MSI GTX-580 Lightning. The Radeon was the faster card, but I was having nasty issues with micro-stuttering and the GTX-580 was the fastest single-GPU card available at that time. Still more than enough for what I do even now.

If I was going to build a top-of-the-line gaming PC I would budget around $2,500. That would allow you to use the best quality components, including a high quality PSU. With that budget you can subtract from it based on the components you have that you will reuse (i.e. case, PSU, monitor, keyboard, speakers) or you can simply purchase more (dual SSDs for system drive, dual HDDs for storage, max out the memory, etc).


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