Quick Note: NVIDIA Serves Up $999, Dual-GPU GeForce GTX 690
April 29, 2012 7:04 AM
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Price of entry is high, but so is the payoff
NVIDIA today unleashed a graphics card that is sure to whet the appetites of hardcore PC gamers around the world. Unfortunately, the price of entry is so high that only those with massive amounts of disposable income will be likely to take the plunge.
The new GeForce GTX 690 uses dual Kepler GPUs on a single board. Compared to the
single-GPU GTX 680
, NVIDIA says that performance nearly doubles in most gaming situations. The GTX 690 is of course built on a 28nm process and brings with it 3,072 CUDA cores.
For the truly insane gamers, two GTX 690s can be paired in SLI mode for some quad-core graphics goodness.
"The GTX 690 is truly a work of art -- gorgeous on the outside with amazing performance on the inside," doted Brian Kelleher, senior vice president of GPU engineering at NVIDIA. "Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."
All of this performance comes at a cost, however. The GTX 690 will have an MSRP of $999 when it launches in limited quantities on May 3 -- wider availability will come on May 7.
Quad-core SLI goodness
This article is over a month old, voting and posting comments is disabled
4/29/2012 11:38:32 PM
The $500+ gaming market is like the market for overly-expensive luxury items: very small. I could care less that nV has the top-end locked down with this $999 card, because in twelve months this won't even matter.
4/30/2012 4:55:21 AM
Totally. I understand that I'm in a niche with my GTX 680, but the GTX 690 is for a niche of a niche of a niche. It is more for NVIDIA's prestige and marketing than anything else.
They're only going to sell a few hundred of these worldwide. The number of people buying them is far outnumbered by the people
about them, that's what's more important. Again, marketing. Now if NVIDIA could get mid-range and low end Keplers out there then it might actually mean something...
“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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