Print 48 comment(s) - last by inperfectdarkn.. on May 3 at 2:50 AM

Price of entry is high, but so is the payoff

NVIDIA today unleashed a graphics card that is sure to whet the appetites of hardcore PC gamers around the world. Unfortunately, the price of entry is so high that only those with massive amounts of disposable income will be likely to take the plunge. 
The new GeForce GTX 690 uses dual Kepler GPUs on a single board. Compared to the single-GPU GTX 680, NVIDIA says that performance nearly doubles in most gaming situations. The GTX 690 is of course built on a 28nm process and brings with it 3,072 CUDA cores. 
For the truly insane gamers, two GTX 690s can be paired in SLI mode for some quad-core graphics goodness. 
"The GTX 690 is truly a work of art -- gorgeous on the outside with amazing performance on the inside," doted Brian Kelleher, senior vice president of GPU engineering at NVIDIA. "Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."
All of this performance comes at a cost, however. The GTX 690 will have an MSRP of $999 when it launches in limited quantities on May 3 -- wider availability will come on May 7.  

Quad-core SLI goodness

Source: NVIDIA

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RE: Ridiculous
By wordsworm on 4/29/2012 11:11:26 PM , Rating: 2
It's $1,998 for two of those puppies.

This is the cream of their crop as they work out the manufacturing kinks. It's always like this.

For the record, these are hardly the most expensive. Though, for playing games they are. Graphic designers can pay 3k+ for a top-of-the-line graphics card.

RE: Ridiculous
By theapparition on 4/30/2012 9:36:48 AM , Rating: 2
Graphic designers can pay 3k+ for a top-of-the-line graphics card.

Exactly. Hard to fathom for the gamer crowd, but the Quadro line from nVidia routinely goes into the $2-4k price range.

Expensive? Yes. But worth every penny when your employees can work better.

RE: Ridiculous
By TakinYourPoints on 4/30/2012 6:54:29 PM , Rating: 2
You are correct. The extra cash for Quadros pays for rock solid drivers, greater stability and compatibility, parts replacement within 24 hours, and resources aimed at much better product support.

The additional cost of a Quadro in a workstation is far offset by the potential time lost to professional designers/animators/engineers due to software issues or hardware failures.

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser

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