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Print 48 comment(s) - last by inperfectdarkn.. on May 3 at 2:50 AM

Price of entry is high, but so is the payoff

NVIDIA today unleashed a graphics card that is sure to whet the appetites of hardcore PC gamers around the world. Unfortunately, the price of entry is so high that only those with massive amounts of disposable income will be likely to take the plunge. 
 
The new GeForce GTX 690 uses dual Kepler GPUs on a single board. Compared to the single-GPU GTX 680, NVIDIA says that performance nearly doubles in most gaming situations. The GTX 690 is of course built on a 28nm process and brings with it 3,072 CUDA cores. 
 
 
For the truly insane gamers, two GTX 690s can be paired in SLI mode for some quad-core graphics goodness. 
 
"The GTX 690 is truly a work of art -- gorgeous on the outside with amazing performance on the inside," doted Brian Kelleher, senior vice president of GPU engineering at NVIDIA. "Gamers will love playing on multiple screens at high resolutions with all the eye candy turned on. And they'll relish showing their friends how beautiful the cards look inside their systems."
 
All of this performance comes at a cost, however. The GTX 690 will have an MSRP of $999 when it launches in limited quantities on May 3 -- wider availability will come on May 7.  
 

Quad-core SLI goodness

Source: NVIDIA



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RE: Ridiculous
By Shig on 4/29/2012 7:55:18 PM , Rating: -1
You get 2 GPU dies, 7 billion transistors, and 4GB memory. The price is reasonable.

This card is for people who play at resolutions like 5000x1500 with 3-6 screens.


RE: Ridiculous
By StevoLincolnite on 4/30/2012 4:09:47 AM , Rating: 5
I play at 5760x1080.
I can max any game on both my 2x 6950 2gb cards unlocked into 6970's and overclocked. (Without Anti-Aliasing.)

The only exception to this is Battlefield 3, but turning off HBAO fixes that.

Games these days are targeted at the console hardware, GPU's have gotten increasingly beyond those demands, so the only *real* way to use all that power is with substantially higher resolutions and copious amounts of Anti-Aliasing.

Right now, I see no need to upgrade my cards to the Radeon 7000 series or the Geforce 6xx series, the price/performance just isn't in it right now.


RE: Ridiculous
By FITCamaro on 4/30/2012 7:19:15 AM , Rating: 2
Agreed. I have a 7950 and it runs everything beautifully. Until the next gen consoles come out, even cards 2-3 years old are sufficient for today's games for the most part.

I mostly play SW:TOR on my PC these days and running around I'm at 90-110 fps. The only time it goes into the 40s is when I'm on Fleet and there is several dozen people around.

I'm sure the e-Pen1s crowd will buy these though just to say they have them.


RE: Ridiculous
By Jedi2155 on 4/30/2012 7:45:17 AM , Rating: 3
Still running my 5870 I got nearly 3 years ago, and its running everything great. Might go to a GTX 680, but performance is good enough in most things right now, that I still don't have enough of a reason to upgrade.


RE: Ridiculous
By FITCamaro on 4/30/2012 9:47:35 AM , Rating: 2
I say wait until you actually need it. No sense upgrading just for the hell of it. Get a new card when you need it so you have the lastest instead of always being stuck behind. The only reason I got a 7950 was because my 5970 died.


RE: Ridiculous
By Reclaimer77 on 4/30/2012 8:53:20 PM , Rating: 2
I'm tired of getting burned by ATI's, now AMD's, terrible drivers and software quality in general. Honestly I cannot believe it's been this bad for THIS long. It's mind boggling. Simple crap like aspect ratio scaling being screwed up, like seriously ATI? How can you not get that right?

But despite their complete incompetence in the driver and software coding department, they can't keep their products on the shelf. So I guess they have no incentive to correct this historical problem.

*waits for the inevitable "I haven't had a an issue, so you must be wrong" reply.*


RE: Ridiculous
By Jigar2speed on 5/1/2012 12:35:00 AM , Rating: 3
Why do you waste your time in putting allegations that were true till 2003-4 ?

I have been using ATI cards since 2006 and yes, i would agree the drive did suck before, i have zero issues as off date.

Oh btw, let me know any AMD card getting burned down due to driver issues... Wait Nvidia did that last year ;P


RE: Ridiculous
By Skywalker123 on 5/1/2012 9:39:43 PM , Rating: 2
I haven't had an issue, so you are an idiot


RE: Ridiculous
By someguy123 on 5/1/2012 12:37:03 AM , Rating: 2
It's odd that you were massively voted up when you're pulling numbers from god knows where.

http://tpucdn.com/reviews/AMD/HD_7950_CrossFire/im...

At that resolution, those 6950s are barely going to be able to play BF3, much less run the game hitting its 60fps cap with everything turned up. Whats with this nonsensical glorification of computer parts? The 6950 is fine but you're not getting good frames at 5760. I doubt that crossfire setup even gets good frames at 2560 in demanding games.

The 690 is overkill for the vast majority of people, but for those who want one for whatever reason at least have a choice. You always hear developers complaining that the average hardware isn't as good as the new cycles. Well, you need new overpowered cards in order to reduce the price on the old cycle and bring more people up to speed.


RE: Ridiculous
By StevoLincolnite on 5/1/2012 3:54:57 AM , Rating: 2
quote:
At that resolution, those 6950s are barely going to be able to play BF3, much less run the game hitting its 60fps cap with everything turned up.


Perhaps you missed the part where I stated my 6950's are fully unlocked into 6970's then overclocked pushing my performance above the 6970.

I also run without Anti-Aliasing (It's a fillrate/memory killer at that resolution) and without HBAO.

No, I won't be getting 60fps, I'm happy with 35-40fps and Battlefield 3 is probably the most demanding game out right now which I hardly play.

http://www.hardocp.com/article/2012/01/30/amd_rade...

I can pull up benchmarks too.

Notice the Radeon 6970 in crossfire with HBAO on and all settings on maximum, with Anti-Aliasing and Anisotropic filtering is getting 39fps minimum at 5040x1050?

You need to take into account of when a Benchmark is performed as over time nVidia and AMD have a history of improving performance with Driver optimizations.


RE: Ridiculous
By someguy123 on 5/1/2012 5:58:15 AM , Rating: 2
So how does this negate the newcomer cards? You're not obtaining the FPS cap, you have no AA and you have no AO enabled. You're basically saying that, by reducing the quality, it's playable, which is meaningless. Clearly there is room for these new cards when your system (which is pretty above average) can't max out that resolution.

When it comes to personal preference you can really scrape the bottom in terms of thresholds of quality, especially with client configs, but I don't understand the argument of lowering quality while basically complaining that new cards are coming in and priced accordingly. 680/7970 are both large upgrades. 8 months ago I'd probably be seeing these strings of posts, except with the 5850 overclocked, and complaints that the 6950 was overkill and too expensive. It's a cycle that continues to baffle me.


RE: Ridiculous
By inperfectdarkness on 5/3/2012 2:50:42 AM , Rating: 2
and THAT is precisely why the cost of GPU cards will continue to go higher--and in the long run, the cost of consoles will go up as well.

you can thank developers who opted for console development over native PC development. if the next generation of consoles does manage to hit the market for <$400, it will be at a 50% loss to the manufacturer (with the possible exception of nintendo).

developers did it; gamers sanctioned it with their money. if you don't like it, take a look in the mirror and complain.


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