quote: Ultimately Intel's first smartphone is a foot in the door. It's what many said couldn't be done, and it's here now. What it isn't however is a flagship. To lead, Intel needs an updated Atom architecture, it needs to be on 22nm, and it needs a faster GPU - at a minimum. All of this needs to come in a reference design that's not just good enough, but better than the rest.
quote: Nor was that EVER the intention with this design.
quote: On the one hand it's a good thing that you can't tell an Intel smartphone apart from one running an ARM based SoC, on the other hand it does nothing to actually sell the Intel experience. Intel is never taken seriously in markets where it relies on being good enough, and it moves mountains in those where it's the best. That's what Intel needs to really build credibility in the smartphone space.
quote: As you'll recall, I said that, taken in a vacuum, IVB is a great product, but that it simply does not shine in comparison with its predecessor.
quote: Yep, Intel wants to enter the market and be mediocre. That's exactly how they got to where they are today, right?