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  (Source: Jason Mick/DailyTech LLC)
Chips have been shipping to OEMs since last quarter

Advanced Micro Devices, Inc. (AMD) is playing the timing game very well.  While NVIDIA Corp. (NVDA) ultimately outdid it in performance, AMD arrived first to market and capitalized by months of unchallenged domination.  Likewise in the ultra-mobile ("ultrabooks", "ultrathins", or whatever silly moniker you choose to throw at them) category, AMD is getting the jump on rival Intel Corp. (INTC) timing wise.

Intel's ultrabook charge will be led by Ivy Bridge, but OEMs aren't expected to ship those ultrabooks until June.  By contrast, AMD reported today that it has been shipping OEMs Brazos 2.0 and Trinity accelerated processing units.  Phil Hughes, AMD's senior PR manager writes:

Stay tuned: “Trinity” and “Brazos 2.0” systems will be available globally soon!

Prices on OEM partners' sweet Trinity-packing ultrathins are expected to be under $500 USD, versus the $800 to $1,000 USD most Ivy Bridge ultrabooks will cost.

This means that AMD will likely enjoy two months of unchallenged system-on-a-chip dominance.  If the new chips are anything like the last generation, they will fall well below the price of Intel's current offerings Sandy Bridge, while offering superior integrated graphics.

Trinity in the wild
Picture top to bottom: BrazosTrinity (middle),
Tahiti (whom Trinity's on-die GPU is partially derived from)

The new chips will pack a graphics core that blends elements of the Radeon 6000 and 7000 series, for much improved DirectX 11 performance.  At the same time Brazos 2.0 packs more powerful enhanced Bobcat cores, while the Llano replacementTrinity, packs Piledriver cores -- an improved version of the Bulldozer core.

It would not be surprising to see Ivy Bridge best Trinity on a graphics front and the power efficiency front as well, but AMD may yet stay competitive on a pricing basis.  In the meantime, it can enjoy a couple months of dominance.

Intel's approach still feels like something is missing.  There's a high-end chip (Sandy BridgeIvy Bridge) and a low-end chip (Atom), but no mid-range chip.  By contrast AMD delivers a low-to-mid end chip (Brazos 2.0) and a solid mid-range chip (Trinity).  Pricing wise and performance wise, AMD is targeting the middle -- a sweet spot Intel has thus far been neglecting.

The millions of APUs sold in 2011 speak to the wisdom of this approach and have been the salvation of AMD amid slumping server/desktop CPU sales.

Source: AMD



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RE: yes
By Mitch101 on 4/21/2012 11:22:17 AM , Rating: 2
Most people dont play games especially high end games so if it provides video and plays the occasional movie no one cares whats inside.


RE: yes
By StevoLincolnite on 4/21/2012 1:19:48 PM , Rating: 3
quote:
Most people dont play games especially high end games so if it provides video and plays the occasional movie no one cares whats inside.


That used to be true.
But even decent basic graphics can go a long way.
These days casual games are getting more and more graphical, hell allot of people are addicted to those facebook games.

Even so, the GPU does handle more than just games these days, web browsers use them, flash video uses them, windows GUI uses it, as time has progressed the GPU has accelerated more and more, so it makes sense to go with a GPU that will be well supported for years to come.


RE: yes
By swizeus on 4/21/2012 2:45:08 PM , Rating: 2
Well, I just bought DSLR which can record AVCHD 1920x1080 and when I playbacked in intel's HD Graphics on laptop's Core i3, there is this green line everywhere. When I copied the file to my desktop which use nVidia GTS450, it plays fine (This of course using the same codec installation, in the same windows version and no tweaking whatsoever on anything) . I don't care about what's inside and I'm really happy that it is free and fast because it access central memory along with processor, but when it can't display a Full HD Movie starting to think about getting AMD's lineup


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