AMD's Brazos 2.0, Trinity Storm Onto the Market
April 20, 2012 7:00 PM
(Source: Jason Mick/DailyTech LLC)
Chips have been shipping to OEMs since last quarter
Advanced Micro Devices, Inc. (
) is playing the timing game very well. While NVIDIA Corp. (
outdid it in performance
, AMD arrived
first to market
and capitalized by months of unchallenged domination. Likewise in the ultra-mobile (
, or whatever silly moniker you choose to throw at them) category, AMD is getting the jump on rival Intel Corp. (
) timing wise.
will be led by
, but OEMs aren't expected to ship those ultrabooks
. By contrast, AMD reported today that it has been shipping OEMs
accelerated processing units. Phil Hughes, AMD's senior PR manager
Stay tuned: “Trinity” and “Brazos 2.0” systems will be available globally soon!
Prices on OEM partners' sweet
-packing ultrathins are expected to be under $500 USD, versus the $800 to $1,000 USD most
ultrabooks will cost.
This means that AMD will likely enjoy two months of unchallenged system-on-a-chip dominance. If the new chips are anything like the last generation, they will fall well below the price of Intel's current offerings
, while offering superior integrated graphics.
Picture top to bottom:
's on-die GPU is partially derived from)
The new chips will pack a graphics core that blends elements of the Radeon 6000 and 7000 series, for much improved DirectX 11 performance. At the same time Brazos 2.0 packs
more powerful enhanced
, while the
cores -- an improved version of the
It would not be surprising to see
on a graphics front and the
power efficiency front
as well, but AMD may yet stay competitive on a pricing basis. In the meantime, it can enjoy a couple months of dominance.
Intel's approach still feels like something is missing. There's a high-end chip (
) and a low-end chip (Atom), but no mid-range chip. By contrast AMD delivers a low-to-mid end chip (
) and a solid mid-range chip (
). Pricing wise and performance wise, AMD is targeting the middle -- a sweet spot Intel has thus far been neglecting.
millions of APUs
sold in 2011 speak to the wisdom of this approach and have been the
salvation of AMD
amid slumping server/desktop CPU sales.
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
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