AMD's Brazos 2.0, Trinity Storm Onto the Market
April 20, 2012 7:00 PM
comment(s) - last by
(Source: Jason Mick/DailyTech LLC)
Chips have been shipping to OEMs since last quarter
Advanced Micro Devices, Inc. (
) is playing the timing game very well. While NVIDIA Corp. (
outdid it in performance
, AMD arrived
first to market
and capitalized by months of unchallenged domination. Likewise in the ultra-mobile (
, or whatever silly moniker you choose to throw at them) category, AMD is getting the jump on rival Intel Corp. (
) timing wise.
will be led by
, but OEMs aren't expected to ship those ultrabooks
. By contrast, AMD reported today that it has been shipping OEMs
accelerated processing units. Phil Hughes, AMD's senior PR manager
Stay tuned: “Trinity” and “Brazos 2.0” systems will be available globally soon!
Prices on OEM partners' sweet
-packing ultrathins are expected to be under $500 USD, versus the $800 to $1,000 USD most
ultrabooks will cost.
This means that AMD will likely enjoy two months of unchallenged system-on-a-chip dominance. If the new chips are anything like the last generation, they will fall well below the price of Intel's current offerings
, while offering superior integrated graphics.
Picture top to bottom:
's on-die GPU is partially derived from)
The new chips will pack a graphics core that blends elements of the Radeon 6000 and 7000 series, for much improved DirectX 11 performance. At the same time Brazos 2.0 packs
more powerful enhanced
, while the
cores -- an improved version of the
It would not be surprising to see
on a graphics front and the
power efficiency front
as well, but AMD may yet stay competitive on a pricing basis. In the meantime, it can enjoy a couple months of dominance.
Intel's approach still feels like something is missing. There's a high-end chip (
) and a low-end chip (Atom), but no mid-range chip. By contrast AMD delivers a low-to-mid end chip (
) and a solid mid-range chip (
). Pricing wise and performance wise, AMD is targeting the middle -- a sweet spot Intel has thus far been neglecting.
millions of APUs
sold in 2011 speak to the wisdom of this approach and have been the
salvation of AMD
amid slumping server/desktop CPU sales.
This article is over a month old, voting and posting comments is disabled
Brin it on AMD!.
4/21/2012 10:08:42 AM
These chips seems to have nice looking integrated heat spreaders. If priced competitively, they do have a great market in small form-factor PCs and well priced laptops for the kids!. The most balanced processing given by these chips idea for mainstream web usage and some light to medium gaming. Thats about 99.9% of usage out there.
Actually small home servers would be great for these chips.Besides AMD chipsets have much better features at a way better price than any Intel made board.
RE: Brin it on AMD!.
4/21/2012 2:34:48 PM
I'd love to see a Dell Zino 2.0 with a Trinity processor. The Zino my roommate has is great, but a little slow. I'd buy one with a Trinity and BluRay drive for a HTPC.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
Intel to Blow "Hundreds of Millions" on Spaghetti Western Ultrabook Ads
April 5, 2012, 3:00 PM
Worth the Wait: NVIDIA's Kepler GTX Geforce 680 is New Graphics Market King
March 23, 2012, 12:00 AM
Report: Mass Launch of 22 nm Ivy Bridge CPUs is Delayed Until June
February 17, 2012, 12:46 PM
GeForce GTX 580 Slayer: Radeon HD 7950 is Cheaper, Faster Than Its Foe
January 31, 2012, 8:31 PM
CES 2012: Prepare for Sub-$500 Ultrathins: AMD's Fusion Trinity, Pictured
January 15, 2012, 12:15 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Leak: Apple Preps for First Real Android App Foray With New Apple Music App
October 24, 2015, 1:59 PM
Pepsi Smartphone? Empty Calories Coming Soon to the Midrange
October 12, 2015, 11:41 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information