Greenpeace Gives Apple Poor Renewable Energy Scores for iCloud Data Center
April 18, 2012 10:01 AM
comment(s) - last by
Greenpeace's score sheet
Apple defended its 20-megawatt North Carolina data center, saying 60 percent of its power comes from renewable energy
Independent environmental organization Greenpeace is in the midst of a disagreement with Apple after giving the tech giant and others like Amazon and Microsoft low Clean Energy Index scores.
Greenpeace recently released a report called "How Clean is Your Cloud?" which investigates the amount of renewable energy that technology companies used to power
data centers and the cloud
. Some notable companies that made the list include Amazon, Apple, Facebook, Google, Microsoft and Hewlett-Packard.
Many companies on the list received lower scores, including Apple. In fact, Apple had the highest percentage for coal dependency out of all the other tech giants at 55.1 percent. It also had a fairly low Clean Energy Index percentage of 15.3 percent compared to others on the list. As far as scores go, Apple received a "D" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "D" for renewables and advocacy.
Apple didn't take this sitting down, of course. The gadget maker said the estimates were inaccurate, and supposedly told Greenpeace this back when Apple first saw the original report. Greenpeace said it published the numbers anyway as an attempt to make tech companies' dirty energy use transparent.
"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including
a solar farm
and fuel cell installation which will each be the largest of their kind in the country," said Kristin Huguet, a spokeswoman for Apple. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."
Apple opened its
100-acre Maiden, North Carolina data center
last spring for iCloud and iTunes support. In previous reports, Apple has said that the 20-megawatt facility would generate about 42 million kWh of clean energy on an annual basis. Next to the data center will be Apple's fuel cell installation, which will be a 5-megawatt facility generating 40 million kWh of 24x7 baseload of renewable energy annually.
Despite Apple's efforts to counter the poor Clean Energy Index score, Greenpeace just wasn't buying it.
"While we welcome Apple's attempt today to provide more specific details on its North Carolina iData Center, it does not appear to have provided the full story, and is instead seeking to provide select pieces of information to make their dirty energy footprint seem smaller," said Greenpeace.
Apple wasn't the only company to complain about its poor score. Amazon reportedly disagreed with Greenpeace's estimates as well, which was a Clean Energy Index percentage of 13.5 percent and 33.9 percent of coal dependency. Amazon received terrible scores, consisting of a "F" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "F" for renewables and advocacy.
Other notable mentions on the list include Facebook, with a 36.4 percent Clean Energy Index score, 39.4 percent coal usage, and grades of "D," "B," "B," and "C"; Google, with a 39.4 percent Clean Energy Index score, 28.7 percent coal dependency, and grades of "B," "C," "B," and "A," and Microsoft, with a 13.9 percent Clean Energy Index score, 39.3 percent coal usage, and grades of "C," "D," "C," and "C."
This article is over a month old, voting and posting comments is disabled
4/19/2012 1:46:48 PM
Which means that it probably did a couple of knots directly downwind under sail, and couldn't sail to windward at all.
But by putting any sails on it, functional or not, they could get the followers to identify it as a sailing ship.
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
German Court Upholds Apple iCloud, MobileMe Ban
April 13, 2012, 2:31 PM
Apple Report Describes New 100-Acre, 20-Megawatt Data Center in North Carolina As Largest in U.S.
February 21, 2012, 9:30 AM
Apple Aims to Build Solar Farm Near North Carolina Data Center
October 26, 2011, 9:42 AM
Microsoft Co-founder Paul Allen Donates $100M to Fight Raging Ebola Epidemic
October 23, 2014, 6:05 PM
Cool Science Video of the Day: Carnivorous Leech Eats Giant Jungle Worm
October 16, 2014, 6:44 PM
Facebook CEO and Founder, Mark Zuckerberg, Donates $25M to Fight Ebola
October 14, 2014, 5:06 PM
Chagrined Over Leaks, CDC Confirms First U.S. Ebola Diagnosis in Dallas, Texas
September 30, 2014, 5:55 PM
Nail Polish May Soon be Able to Detect Date Rape Drugs
August 26, 2014, 7:57 AM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
Report: 2015 Ford Focus Electric MSRP Slashed by $6,000, Will Retail for $29,995
October 18, 2014, 6:23 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information