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Greenpeace's score sheet  (Source: appleinsider.com)
Apple defended its 20-megawatt North Carolina data center, saying 60 percent of its power comes from renewable energy

Independent environmental organization Greenpeace is in the midst of a disagreement with Apple after giving the tech giant and others like Amazon and Microsoft low Clean Energy Index scores. 

Greenpeace recently released a report called "How Clean is Your Cloud?" which investigates the amount of renewable energy that technology companies used to power data centers and the cloud. Some notable companies that made the list include Amazon, Apple, Facebook, Google, Microsoft and Hewlett-Packard.

Many companies on the list received lower scores, including Apple. In fact, Apple had the highest percentage for coal dependency out of all the other tech giants at 55.1 percent. It also had a fairly low Clean Energy Index percentage of 15.3 percent compared to others on the list. As far as scores go, Apple received a "D" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "D" for renewables and advocacy.

Apple didn't take this sitting down, of course. The gadget maker said the estimates were inaccurate, and supposedly told Greenpeace this back when Apple first saw the original report. Greenpeace said it published the numbers anyway as an attempt to make tech companies' dirty energy use transparent.

"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country," said Kristin Huguet, a spokeswoman for Apple. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."

Apple opened its 100-acre Maiden, North Carolina data center last spring for iCloud and iTunes support. In previous reports, Apple has said that the 20-megawatt facility would generate about 42 million kWh of clean energy on an annual basis. Next to the data center will be Apple's fuel cell installation, which will be a 5-megawatt facility generating 40 million kWh of 24x7 baseload of renewable energy annually.

Despite Apple's efforts to counter the poor Clean Energy Index score, Greenpeace just wasn't buying it.

"While we welcome Apple's attempt today to provide more specific details on its North Carolina iData Center, it does not appear to have provided the full story, and is instead seeking to provide select pieces of information to make their dirty energy footprint seem smaller," said Greenpeace.

Apple wasn't the only company to complain about its poor score. Amazon reportedly disagreed with Greenpeace's estimates as well, which was a Clean Energy Index percentage of 13.5 percent and 33.9 percent of coal dependency. Amazon received terrible scores, consisting of a "F" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "F" for renewables and advocacy.

Other notable mentions on the list include Facebook, with a 36.4 percent Clean Energy Index score, 39.4 percent coal usage, and grades of "D," "B," "B," and "C"; Google, with a 39.4 percent Clean Energy Index score, 28.7 percent coal dependency, and grades of "B," "C," "B," and "A," and Microsoft, with a 13.9 percent Clean Energy Index score, 39.3 percent coal usage, and grades of "C," "D," "C," and "C."

Sources: Greenpeace, Apple Insider



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This article is over a month old, voting and posting comments is disabled

By Aries1470 on 4/19/2012 11:15:27 AM , Rating: 1
Ok, I get the blaming and all.. but and this is a big one... please read carefully
quote:
"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country," said Kristin Huguet, a spokeswoman for Apple. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."


Now, IF you cleared your mind and read carefully, you all should have noticed that (cr) Apple replied in FUTURE tense. Meaning they are either building it, or doing it etc, they DO NOT HAVE IT YET! NOT TODAY, NOT YESTERDAY, NOT LAST MONTH, NOT LAST YEAR! so, in a report, how can you say oh, he is using clean energy, as of next year or what ever, does not matter what he is using now, or yesterday to run those data centre!

THAT IS THE WHOLE POINT! THEY ARE COAL USERS. There is ABSOLUTILY no way around.
Now, you can all go and make excuses.

It is like saying the following in a AA meeting:
Oh, I am sober, I will not drink, I was not drinking tomorrow, only clean non-alcohol beverages... Um, then why are you here? You were drinking and are in denial! You were past tense, drinking. You can not change the past.

Or,

A police officer pulls you over for speeding, sorry officer, you are wrong, you should not book me! I was not speeding in the next Km / Mile. The thing is you were pulled over for what you have done, not what you have not done yet.

I hope I made my point :-)




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