Greenpeace Gives Apple Poor Renewable Energy Scores for iCloud Data Center
April 18, 2012 10:01 AM
Greenpeace's score sheet
Apple defended its 20-megawatt North Carolina data center, saying 60 percent of its power comes from renewable energy
Independent environmental organization Greenpeace is in the midst of a disagreement with Apple after giving the tech giant and others like Amazon and Microsoft low Clean Energy Index scores.
Greenpeace recently released a report called "How Clean is Your Cloud?" which investigates the amount of renewable energy that technology companies used to power
data centers and the cloud
. Some notable companies that made the list include Amazon, Apple, Facebook, Google, Microsoft and Hewlett-Packard.
Many companies on the list received lower scores, including Apple. In fact, Apple had the highest percentage for coal dependency out of all the other tech giants at 55.1 percent. It also had a fairly low Clean Energy Index percentage of 15.3 percent compared to others on the list. As far as scores go, Apple received a "D" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "D" for renewables and advocacy.
Apple didn't take this sitting down, of course. The gadget maker said the estimates were inaccurate, and supposedly told Greenpeace this back when Apple first saw the original report. Greenpeace said it published the numbers anyway as an attempt to make tech companies' dirty energy use transparent.
"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including
a solar farm
and fuel cell installation which will each be the largest of their kind in the country," said Kristin Huguet, a spokeswoman for Apple. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."
Apple opened its
100-acre Maiden, North Carolina data center
last spring for iCloud and iTunes support. In previous reports, Apple has said that the 20-megawatt facility would generate about 42 million kWh of clean energy on an annual basis. Next to the data center will be Apple's fuel cell installation, which will be a 5-megawatt facility generating 40 million kWh of 24x7 baseload of renewable energy annually.
Despite Apple's efforts to counter the poor Clean Energy Index score, Greenpeace just wasn't buying it.
"While we welcome Apple's attempt today to provide more specific details on its North Carolina iData Center, it does not appear to have provided the full story, and is instead seeking to provide select pieces of information to make their dirty energy footprint seem smaller," said Greenpeace.
Apple wasn't the only company to complain about its poor score. Amazon reportedly disagreed with Greenpeace's estimates as well, which was a Clean Energy Index percentage of 13.5 percent and 33.9 percent of coal dependency. Amazon received terrible scores, consisting of a "F" for energy transparency, an "F" for infrastructure siting, a "D" for energy efficiency and GHG mitigation, and a "F" for renewables and advocacy.
Other notable mentions on the list include Facebook, with a 36.4 percent Clean Energy Index score, 39.4 percent coal usage, and grades of "D," "B," "B," and "C"; Google, with a 39.4 percent Clean Energy Index score, 28.7 percent coal dependency, and grades of "B," "C," "B," and "A," and Microsoft, with a 13.9 percent Clean Energy Index score, 39.3 percent coal usage, and grades of "C," "D," "C," and "C."
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
German Court Upholds Apple iCloud, MobileMe Ban
April 13, 2012, 2:31 PM
Apple Report Describes New 100-Acre, 20-Megawatt Data Center in North Carolina As Largest in U.S.
February 21, 2012, 9:30 AM
Apple Aims to Build Solar Farm Near North Carolina Data Center
October 26, 2011, 9:42 AM
PIQ ROBOTTM reveals its new artificial intelligence software
November 29, 2016, 12:59 AM
One more time - Happy Thanksgiving to Everyone Around the World
November 24, 2016, 4:00 AM
Google’s Smart Contact Lens Project gets halted for 2016
November 20, 2016, 7:00 AM
Cell Research Study shows African Americans have greater immune response to infection
November 10, 2016, 1:00 AM
UTHealth Clinical Trial Shows Progress Using Stem Cells to Treat Traumatic Brain Injury
November 8, 2016, 1:00 AM
Uber Partners with Circulation to Pilot Program Connecting Transportation and Digital Health Care
November 6, 2016, 5:00 AM
Most Popular Articles
Motorola Moto G5 Pus – Well Worth Considering Over the Others
April 25, 2017, 7:06 AM
Surface Pro 5 Rumors - New Release Date and Price
April 22, 2017, 6:45 AM
Xiaomi Mi 6 - Flash Sale on April 28 in China
April 26, 2017, 7:45 AM
HTC’s newest phone – HTC U 11 coming May 16th
April 24, 2017, 7:21 AM
Meet the Smartphone with four cameras - Alcatel Flashphone
April 5, 2017, 11:20 AM
Latest Blog Posts
Galaxy Note 8 – Available Second Half 2017
Apr 28, 2017, 7:30 AM
Google Android App – Huge improvement on Nighttime Photography
Apr 27, 2017, 7:40 AM
Google Co-Founder, Sergey Brin has an Airship
Apr 26, 2017, 6:43 AM
Samsung Galaxy S8 and S8 Plus – Lots of Glass that Breaks Easily
Apr 25, 2017, 7:20 AM
Samsung Galaxy S8 – Warning for Pet Owners
Apr 24, 2017, 5:59 AM
Sound Bars and the Costs?
Apr 23, 2017, 6:30 AM
Link your Brain to Your Computer – In Four Years…Maybe
Apr 22, 2017, 7:03 AM
Google Home can now identify users by their voice.
Apr 21, 2017, 7:15 AM
Amazon Lex – Now Available for Developers.
Apr 20, 2017, 6:58 AM
You can now use Instagram offline on your Android Smartphone
Apr 19, 2017, 8:00 AM
Now you can livestream to YouTube from your mobile device.
Apr 18, 2017, 8:05 AM
Google Home – Is It a Spy Device?
Apr 17, 2017, 7:30 AM
Apple added to self –driving test permit list
Apr 15, 2017, 6:21 AM
Project Scorpio – Coming on June 11
Apr 14, 2017, 6:20 AM
Looks Like Samsung Has Been Forgiven.
Apr 13, 2017, 6:50 AM
United Airlines - Blasted on China’s Social Network and the Stock Market
Apr 12, 2017, 6:50 AM
Amazon's Third-Party Sellers Hacked
Apr 11, 2017, 6:25 AM
Microsoft Surface Pro5 Details Revealed
Apr 9, 2017, 6:41 AM
Own An Android Phone? Then you could be hacked over Wi-FI
Apr 7, 2017, 6:47 AM
Apple confirms iOS 10.3 bug and its effect on iCloud Services
Apr 6, 2017, 6:30 AM
Apple Rolls Out New Version of Apple Music
Apr 5, 2017, 10:35 AM
Apple in the News
Apr 4, 2017, 9:03 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information