NBC to Stream London 2012 Summer Olympics Live Online
April 18, 2012 5:35 PM
comment(s) - last by
Larger Olympic events won't be archived online until after the prime-time broadcast
NBC announced that all sports in the
London 2012 Summer Olympics
would be streamed live on the internet in addition to the prime-time broadcast.
NBC said it plans to stream all 32 sports live on nbcolympics.com when the London 2012 Summer Olympics arrive this July. Rick Cordella, vice president and general manager of NBC Sports Digital Media, said the idea to stream on the Internet came from popular demand.
"The hot topic is always, 'Why don't you show all your sports live?'" said Cordella. "We wanted to take care of that."
The move may seem odd for the American commercial broadcasting television network, which usually depends on the primetime broadcast on television to draw in viewers. However, NBC has found a way to make sure the network and viewers are happy.
While all 32 sports will stream live on nbcolympics.com, the major events will not be archived until after the prime-time television broadcast. For instance, major events in swimming, diving, track and field, beach volleyball and gymnastics are important to NBC's prime-time coverage, so the
version of these events will not be archived until after the TV broadcast. All others, however, will be archived immediately.
According to Cordella, the way viewers watch videos has changed over the years and it's important for NBC to change too. In addition, he said live streaming could increase viewership of an event shown later.
"We're not scared of cannibalization," said Cordella. "Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.
"Whatever is on schedule that day, if cameras are on it, we'll stream it."
The London 2012 Summer Olympics is expected to be the hot spot for technology this summer as Visa and Samsung prepare to
launch an Olympics and Paralympics Games mobile handset
with NFC technology, and
Wi-Fi is expected to be provided
to everyone with mobile devices where no 3G or 4G is required.
This article is over a month old, voting and posting comments is disabled
RE: Cannot Unsee
4/19/2012 2:18:18 PM
Didn't say that I only just noticed -- rather that ever since it was pointed out to me, I can't unsee it. I figured I'd share and ruin it for others as well.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Game Consoles Experience Increased Video Streaming Usage
December 15, 2011, 9:33 AM
Visa, Samsung Join Forces in NFC Venture for London 2012 Olympic Games
April 1, 2011, 9:53 AM
London Will Be The Wi-Fi "Hotspot" For 2012 Olympics
May 21, 2010, 1:13 PM
BMI Files Lawsuit Against Pandora Over Royalty Fees, Radio Station "Stunt"
June 14, 2013, 1:28 PM
Ukranian-Led Cybertheft Ring Busted, Six East Coast Residents Arrested
June 13, 2013, 10:38 AM
Rep. Peter King (R) on NSA Leaks: Prosecute the Journalists
June 12, 2013, 4:00 PM
Comcast to Turn Customers Modems Into Quasi-Public Wi-Fi, Raises Legal Risks
June 10, 2013, 8:02 PM
Report: Google to Drop $1.3B for Waze Navigation Software
June 10, 2013, 7:43 AM
Google Targeted Again for Illegal Online Pharmacy Ads
June 7, 2013, 11:42 AM
Most Popular Articles
Microsoft Xbox One: More Expensive, More DRM, and Slower Than PS4
June 11, 2013, 11:07 AM
GigaHertz Wars 2.0? AMD Releases World's First 5.0 GHz FX Processor
June 11, 2013, 3:16 PM
Xbox Chief: If You Can't Get Online, Don't Buy an Xbox One
June 12, 2013, 9:57 AM
Source: Don't Worry, NSA Spies on "99 Percent" of Americans' Locations, Call Records
June 14, 2013, 3:57 PM
Former Palm CEO: Selling Palm to HP was a Waste
June 12, 2013, 10:19 AM
Latest Blog Posts
Lumosity: Does it Work?
May 22, 2013, 8:20 PM
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information