NBC to Stream London 2012 Summer Olympics Live Online
April 18, 2012 5:35 PM
comment(s) - last by
Larger Olympic events won't be archived online until after the prime-time broadcast
NBC announced that all sports in the
London 2012 Summer Olympics
would be streamed live on the internet in addition to the prime-time broadcast.
NBC said it plans to stream all 32 sports live on nbcolympics.com when the London 2012 Summer Olympics arrive this July. Rick Cordella, vice president and general manager of NBC Sports Digital Media, said the idea to stream on the Internet came from popular demand.
"The hot topic is always, 'Why don't you show all your sports live?'" said Cordella. "We wanted to take care of that."
The move may seem odd for the American commercial broadcasting television network, which usually depends on the primetime broadcast on television to draw in viewers. However, NBC has found a way to make sure the network and viewers are happy.
While all 32 sports will stream live on nbcolympics.com, the major events will not be archived until after the prime-time television broadcast. For instance, major events in swimming, diving, track and field, beach volleyball and gymnastics are important to NBC's prime-time coverage, so the
version of these events will not be archived until after the TV broadcast. All others, however, will be archived immediately.
According to Cordella, the way viewers watch videos has changed over the years and it's important for NBC to change too. In addition, he said live streaming could increase viewership of an event shown later.
"We're not scared of cannibalization," said Cordella. "Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.
"Whatever is on schedule that day, if cameras are on it, we'll stream it."
The London 2012 Summer Olympics is expected to be the hot spot for technology this summer as Visa and Samsung prepare to
launch an Olympics and Paralympics Games mobile handset
with NFC technology, and
Wi-Fi is expected to be provided
to everyone with mobile devices where no 3G or 4G is required.
This article is over a month old, voting and posting comments is disabled
RE: Cannot Unsee
4/19/2012 10:27:49 AM
With the cash infusion the olympics bring to the host country, I would say the logo is rather appropriate, wouldn't you?
"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg
Game Consoles Experience Increased Video Streaming Usage
December 15, 2011, 9:33 AM
Visa, Samsung Join Forces in NFC Venture for London 2012 Olympic Games
April 1, 2011, 9:53 AM
London Will Be The Wi-Fi "Hotspot" For 2012 Olympics
May 21, 2010, 1:13 PM
Man Finds He Is On "Most Wanted" List in California from Google Search
March 17, 2014, 9:50 AM
Facebook CEO Called President Barack Obama to Complain About NSA Spying
March 14, 2014, 1:40 PM
Quick Note: Google Drive 100GB, 1TB Plans See Major Price Cuts
March 13, 2014, 2:45 PM
Target Missed Early Warning Signs of Holiday Data Breach
March 13, 2014, 1:45 PM
Amazon Increases Prime Subscription to $99/year Starting March 19
March 13, 2014, 8:23 AM
Bitcoin King's American Accounts Get Frozen
March 13, 2014, 3:00 AM
Most Popular Articles
Malaysian Airlines Flight 370 Made Wild Altitude Changes
March 14, 2014, 9:21 PM
Tesla Motors Calls New Jersey Out on New Rule Against Its Direct Sales Model
March 11, 2014, 12:01 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Apple Authorized to Seek $40 Per Device Against Samsung
March 13, 2014, 4:31 PM
Man Who Shot Father for Texting During Movie Previews Was Also Texting
March 14, 2014, 2:25 PM
Latest Blog Posts
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information