NBC to Stream London 2012 Summer Olympics Live Online
April 18, 2012 5:35 PM
comment(s) - last by
Larger Olympic events won't be archived online until after the prime-time broadcast
NBC announced that all sports in the
London 2012 Summer Olympics
would be streamed live on the internet in addition to the prime-time broadcast.
NBC said it plans to stream all 32 sports live on nbcolympics.com when the London 2012 Summer Olympics arrive this July. Rick Cordella, vice president and general manager of NBC Sports Digital Media, said the idea to stream on the Internet came from popular demand.
"The hot topic is always, 'Why don't you show all your sports live?'" said Cordella. "We wanted to take care of that."
The move may seem odd for the American commercial broadcasting television network, which usually depends on the primetime broadcast on television to draw in viewers. However, NBC has found a way to make sure the network and viewers are happy.
While all 32 sports will stream live on nbcolympics.com, the major events will not be archived until after the prime-time television broadcast. For instance, major events in swimming, diving, track and field, beach volleyball and gymnastics are important to NBC's prime-time coverage, so the
version of these events will not be archived until after the TV broadcast. All others, however, will be archived immediately.
According to Cordella, the way viewers watch videos has changed over the years and it's important for NBC to change too. In addition, he said live streaming could increase viewership of an event shown later.
"We're not scared of cannibalization," said Cordella. "Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.
"Whatever is on schedule that day, if cameras are on it, we'll stream it."
The London 2012 Summer Olympics is expected to be the hot spot for technology this summer as Visa and Samsung prepare to
launch an Olympics and Paralympics Games mobile handset
with NFC technology, and
Wi-Fi is expected to be provided
to everyone with mobile devices where no 3G or 4G is required.
This article is over a month old, voting and posting comments is disabled
RE: great move!
4/19/2012 10:26:47 AM
the BBC gets a tax payer kick back so no matter what medium they play over, they get their money.
not so here, but it is good to see them use the power of the web nonetheless
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
Game Consoles Experience Increased Video Streaming Usage
December 15, 2011, 9:33 AM
Visa, Samsung Join Forces in NFC Venture for London 2012 Olympic Games
April 1, 2011, 9:53 AM
London Will Be The Wi-Fi "Hotspot" For 2012 Olympics
May 21, 2010, 1:13 PM
Apple Adds New Password Protection for Third Party iCloud Apps
September 17, 2014, 8:50 PM
Facebook Tests Moments App, Aims to Keep Your Private Memories Private
September 17, 2014, 5:46 PM
Russian Hackers Compile List of 10+ Million Stolen Gmail, Yandex, Mailru
September 11, 2014, 11:41 AM
House Minority Leader Pelosi Criticizes FCC's "Fast-Lane" Net Neutrality Plan
September 9, 2014, 4:15 PM
Smarter Than Siri? Cortana Adds Game NFL Game Winner Prediction
September 3, 2014, 4:12 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
Most Popular Articles
HTC Preps Nexus 9 With Nvidia K1 64-Bit "Denver" SoC, Android L Onboard
September 10, 2014, 10:21 PM
Quick Note: Buy an Xbox One Sept 7-13, Get a Free Game
September 4, 2014, 10:42 AM
Apple Announces Its Smartwatch: The $349 Apple Watch
September 9, 2014, 2:09 PM
Dell Announces "World's Thinnest" Tablet: The Venue 8 7000 Series
September 11, 2014, 8:51 AM
T-Mobile Launches Un-carrier 7.0, Beefs Up Wi-Fi Calling
September 11, 2014, 2:56 PM
Latest Blog Posts
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information