backtop


Print 19 comment(s) - last by SilthDraeth.. on Apr 21 at 9:42 AM


  (Source: davidairey.com)
Larger Olympic events won't be archived online until after the prime-time broadcast

NBC announced that all sports in the London 2012 Summer Olympics would be streamed live on the internet in addition to the prime-time broadcast.

NBC said it plans to stream all 32 sports live on nbcolympics.com when the London 2012 Summer Olympics arrive this July. Rick Cordella, vice president and general manager of NBC Sports Digital Media, said the idea to stream on the Internet came from popular demand.

"The hot topic is always, 'Why don't you show all your sports live?'" said Cordella. "We wanted to take care of that."

The move may seem odd for the American commercial broadcasting television network, which usually depends on the primetime broadcast on television to draw in viewers. However, NBC has found a way to make sure the network and viewers are happy.

While all 32 sports will stream live on nbcolympics.com, the major events will not be archived until after the prime-time television broadcast. For instance, major events in swimming, diving, track and field, beach volleyball and gymnastics are important to NBC's prime-time coverage, so the live streaming version of these events will not be archived until after the TV broadcast. All others, however, will be archived immediately.

According to Cordella, the way viewers watch videos has changed over the years and it's important for NBC to change too. In addition, he said live streaming could increase viewership of an event shown later.

"We're not scared of cannibalization," said Cordella. "Anytime you have a great event that happens before it shows on the air, it increases ratings and generates buzz.

"Whatever is on schedule that day, if cameras are on it, we'll stream it."

The London 2012 Summer Olympics is expected to be the hot spot for technology this summer as Visa and Samsung prepare to launch an Olympics and Paralympics Games mobile handset with NFC technology, and Wi-Fi is expected to be provided to everyone with mobile devices where no 3G or 4G is required.

Source: Media Decoder



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Good news everyone!
By Alchemy69 on 4/19/2012 8:44:49 AM , Rating: 3
This is indeed good news. Living in the Sates I have come to despair of live sports coverage having been spoiled by the BBC and their 'red button' extras and was worried about the Olympics. Hopefully this will be a way around NBC's usual bias in their decision as what to show. "And next the Men's 100m final but as there are no Americans in it we will be showing yesterdays Biathlon semis again instead."




"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki