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Ikea TVs not coming to the US for now

When many think of IKEA, they think of cheap furniture you have to put together yourself at home. IKEA has stores scattered all around the world to peddle its furniture, but the company today announced a new endeavor that combines its core furniture business with TV sets with “Uppleva”.
 
The goal of Uppleva is to help people fit the TV and all the associated electronics into their living rooms without having to fight with wires and stress about where to put things.
 
Initially, Uppleva will be offered in five European cities starting in June. Those locations include Stockholm, Milan, Paris, Gdansk, and Berlin. During the fall of this year the Uppleva line will make its way to other locations in Sweden, Italy, France, Poland, Denmark, Spain, Norway, and Portugal.
 
There is no word if the US will be one of those countries.
 
Naturally, IKEA will be providing furniture portion of the Uppleva devices with the TV electronics coming from a Chinese firm called TCL Media. The product we see now has an integrated entertainment center that has all the wires internally for a TV screen, AV receiver, and Blu-ray player.
 
The first of the products will sell for the equivalent of $960 here in the U.S. It has a very European flavor to it with the 2.1 sound system -- the subwoofer in that sound system is wireless for easier placement in the home.
 
"This is a large step for us. We will have an offer that is unique in the market," IKEA's living room chief Magnus Bondesson told Reuters.
 
"We are launching a new concept where you in one place can buy your furniture and your electronics -- designed for and matched with each other from start."
 
This is the first time IKEA would be offering TVs, but the company has previously offered appliances made in conjunction with Whirlpool and other devices in cooperation with Electrolux. 
 

Source: Reuters





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