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Ikea TVs not coming to the US for now

When many think of IKEA, they think of cheap furniture you have to put together yourself at home. IKEA has stores scattered all around the world to peddle its furniture, but the company today announced a new endeavor that combines its core furniture business with TV sets with “Uppleva”.
The goal of Uppleva is to help people fit the TV and all the associated electronics into their living rooms without having to fight with wires and stress about where to put things.
Initially, Uppleva will be offered in five European cities starting in June. Those locations include Stockholm, Milan, Paris, Gdansk, and Berlin. During the fall of this year the Uppleva line will make its way to other locations in Sweden, Italy, France, Poland, Denmark, Spain, Norway, and Portugal.
There is no word if the US will be one of those countries.
Naturally, IKEA will be providing furniture portion of the Uppleva devices with the TV electronics coming from a Chinese firm called TCL Media. The product we see now has an integrated entertainment center that has all the wires internally for a TV screen, AV receiver, and Blu-ray player.
The first of the products will sell for the equivalent of $960 here in the U.S. It has a very European flavor to it with the 2.1 sound system -- the subwoofer in that sound system is wireless for easier placement in the home.
"This is a large step for us. We will have an offer that is unique in the market," IKEA's living room chief Magnus Bondesson told Reuters.
"We are launching a new concept where you in one place can buy your furniture and your electronics -- designed for and matched with each other from start."
This is the first time IKEA would be offering TVs, but the company has previously offered appliances made in conjunction with Whirlpool and other devices in cooperation with Electrolux. 

Source: Reuters

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2.1 = European flavour?
By safcman84 on 4/17/2012 10:48:11 AM , Rating: 2
Why is 2.1 "European flavour" ? Seems like a throw away comment to me.

I am European, and I have 5.1 system and have done for may years.

RE: 2.1 = European flavour?
By Ristogod on 4/17/2012 11:21:33 AM , Rating: 5
I heard Europeans can only process stereo sound.

RE: 2.1 = European flavour?
By ganjha on 4/17/2012 2:11:42 PM , Rating: 3
You must have heard that in mono.

RE: 2.1 = European flavour?
By Samus on 4/17/2012 9:41:17 PM , Rating: 3
They're talking about minimal space. Many European apartments are simply too small to justify the use of 5 speakers.

RE: 2.1 = European flavour?
By Keeir on 4/17/2012 2:08:34 PM , Rating: 2
Just a guess... but I think that a large number of USers don't even have a .1 as part of the sound system... using just the speakers that come with the TV. Having special seperate intergrated speakers I guess is the "European" part. I don't really see it either.

RE: 2.1 = European flavour?
By The0ne on 4/17/2012 3:43:55 PM , Rating: 2
And you would be correct. Even consumers who are picky on their TV sets will most likely not have speakers to pair with it. I have a few friends such as these and they are extremely picky on picture quality but not audio. Audio junkies, even light consumers like myself, are a niche imo.

Don't like
By Reclaimer77 on 4/17/2012 12:01:41 PM , Rating: 1
That TV and stand looks like something Apple would make in their classic "Apple white". Seeing as how all A/V components made are typically black, I'm just not liking this styling choice at ALL.

RE: Don't like
By Ramtech on 4/17/2012 12:24:25 PM , Rating: 3
Just watch the video it is available in other colors too btw. since Apple had patented color?

RE: Don't like
By GotThumbs on 4/17/2012 1:25:44 PM , Rating: 2
You mean "Pirate".

I'm sure Apples legal team is ramping up to sue IKEA for "stealing" their idea.

Wait and see.

Teasing aside.

I like the concept and think it could appeal to a large portion of the general public who tend to be Non-tech savvy and just want it "to work". Personally, I prefer assembling the individual components on my own...Yamaha receiver, etc.

RE: Don't like
By Reclaimer77 on 4/17/2012 5:10:13 PM , Rating: 2
HDMI pretty much eliminates any need to be "tech savvy". If you can understand "in" and "out", you can set up a beastly system yourself.

Okay okay, I guess you could say setting up the speakers with speaker wire is "too advanced". I don't know, everything is color coded these days so anyone can do it.

That's really the ultimate deal breaker with this thing. Even the general public at this point is used to "surround sound" being common place. 2.1 audio? No IKEA...just no.

I'm sure Apples legal team is ramping up to sue IKEA for "stealing" their idea.

LMAO you know it. It's a white rectangle! Look out IKEA!

RE: Don't like
By Samus on 4/17/2012 9:45:50 PM , Rating: 3
This is cool, and like everything Ikea, will probably sell very well and be above average quality.

After all, Ikea is the highest quality 'cheap' furnature you can buy. When your competition is ClosetMaid, Hampton Bay, Sauder, and O'Donavan, that isn't very hard, though.

RE: Don't like
By Iaiken on 4/17/2012 4:08:22 PM , Rating: 2
I'm just not liking this styling choice at ALL.

That's fine. A look over the Ikea Swedish site says the screens will come in white, black and silver while the modular stands/shelves will come in gloss white, gloss red, grey, black, black-brown, or wood veneer (presumably the same birch/pine/oak veneers as most of their other goods).

Also, the TV stand works in several ways. You can either have it hold up the TV like a coffee table, or you can hang the TV from a wall bracket and suspend the shelving (containing the speakers/receiver/etc) from it, or you can integrate it into a matching wall unit.

Just because it doesn't target A/V enthusiast doesn't mean it isn't brilliant. Did I mention that the depicted unit (40" screen, stand, speakers, sub, receiver) is only 6500 Krona (about $900 USD)? That's a remarkable price.

RE: Don't like
By Reclaimer77 on 4/17/2012 5:03:11 PM , Rating: 2
Did I mention that the depicted unit (40" screen, stand, speakers, sub, receiver) is only 6500 Krona (about $900 USD)? That's a remarkable price.

Which leads me to believe this is made up of absolute third rate electronics. Unless you have something that shows otherwise?

My girlfriend insisted on an Ikea coffee table. Have you ever heard of a non-glass coffee table being broken by a 10 pound cat? Well now you have. That's how "quality" Ikea's products are.

I respect that you're giving it the benefit of the doubt though. Be interested to read a reviewer's thoughts on it.

Build It Yourself?
By Chris708 on 4/17/2012 10:47:45 AM , Rating: 3
Does it come in a bunch of pieces that you have to put together yourself following picture directions?

RE: Build It Yourself?
By LSUJester on 4/17/2012 11:28:36 AM , Rating: 3
No, but the power socket will likely be misaligned so that it won't fit into the wall.

Assembly Required
By tayb on 4/17/2012 11:05:12 AM , Rating: 2
New TVs must be assembled. Screw driver and soldering iron required.

RE: Assembly Required
By tng on 4/17/2012 11:47:26 AM , Rating: 3
Does the soldering iron come with the kit, like the little allen wrench?

By zodiacfml on 4/17/2012 8:54:58 PM , Rating: 2
Apple's going to have a copy of this soon.

RE: Apple..
By leviathan05 on 4/18/2012 10:16:12 AM , Rating: 2
Apple furniture? Now we're talking!

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