IKEA Pounces Into the Consumer Electronics Market with UPPLEVA
April 17, 2012 10:27 AM
Ikea TVs not coming to the US for now
When many think of IKEA, they think of cheap furniture you have to put together yourself at home. IKEA has stores scattered all around the world to peddle its furniture, but the company today announced a new endeavor that combines its core furniture business with TV sets with “Uppleva”.
The goal of Uppleva is to help people fit the TV and all the associated electronics into their living rooms without having to fight with wires and stress about where to put things.
Initially, Uppleva will be offered in five European cities starting in June. Those locations include Stockholm, Milan, Paris, Gdansk, and Berlin. During the fall of this year the Uppleva line will make its way to other locations in Sweden, Italy, France, Poland, Denmark, Spain, Norway, and Portugal.
There is no word if the US will be one of those countries.
Naturally, IKEA will be providing furniture portion of the Uppleva devices with the TV electronics coming from a Chinese firm called TCL Media. The product we see now has an integrated entertainment center that has all the wires internally for a TV screen, AV receiver, and Blu-ray player.
The first of the products will sell for the equivalent of $960 here in the U.S. It has a very European flavor to it with the 2.1 sound system -- the subwoofer in that sound system is wireless for easier placement in the home.
"This is a large step for us. We will have an offer that is unique in the market," IKEA's living room chief Magnus Bondesson told Reuters.
"We are launching a new concept where you in one place can buy your furniture and your electronics -- designed for and matched with each other from start."
This is the first time IKEA would be offering TVs, but the company has previously offered appliances made in conjunction with Whirlpool and other devices in cooperation with Electrolux.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
Do you hate to do yard work?
October 20, 2016, 5:00 AM
Smart Technology Mood Collar To Understand Your Dog’s Emotions
October 17, 2016, 5:00 AM
iBeat: A heart monitoring smartwatch that can save lives by Monique C. Bethell, Ph.D
October 8, 2016, 10:25 AM
How Difficult it is to Buy Electronics
October 7, 2016, 6:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Most Popular Articles
Problems with Windows 10 – Update Now
October 15, 2016, 7:30 AM
End of the Road for the Audi R8 e-tron
October 15, 2016, 5:00 AM
Is Razer Blade Stealth Laptop For You?
October 16, 2016, 5:00 AM
Bluetooth Saves Lives
October 16, 2016, 7:05 AM
IBM – Cloud Object Storage Cheaper than Amazon S3
October 14, 2016, 5:00 AM
Latest Blog Posts
T-Mobile Data Problems
Oct 20, 2016, 10:17 AM
Annoying Apple Watch Problems and How to Fix Them
Oct 20, 2016, 5:00 AM
Your Mail May Soon Be Delivered By Robot
Oct 19, 2016, 9:34 AM
2018 Jeep Wrangler Prototype Sells At Junkyard
Oct 18, 2016, 5:00 AM
Samsung Shines with Gold Edition Tablet
Oct 17, 2016, 9:24 AM
Tesla Hints Mysterious Product Debut for October 17th
Oct 16, 2016, 10:14 AM
Samsung Galaxy Note 7 Phones on US flights
Oct 15, 2016, 5:00 AM
Comcast Fined $2.3 Million For Unconfirmed Services Charged To Customers
Oct 14, 2016, 5:00 AM
“American singer / songwriter “Bob Dylan is awarded 2016 Nobel Prize in Literature.
Oct 13, 2016, 10:33 AM
Battery Defect in Medical Device
Oct 12, 2016, 5:00 AM
IBM Bolsters Social Services Sector With Technology Grants
Oct 11, 2016, 5:00 AM
Scientists Sound Alarm on Climate but US Still Toys With Skepticism
Oct 10, 2016, 5:00 AM
IMEX America Trade Show
Oct 9, 2016, 10:00 AM
Phone Wars – Google VS Samsung Free Gifts on Purchase
Oct 6, 2016, 5:00 AM
Member of Parliament’s opposition car exploded in Tbilist capital of Georgia
Oct 5, 2016, 2:52 PM
US Government Cuts Cord On Internet Oversight
Oct 3, 2016, 10:34 AM
Are farm children less likely to have allergies and asthma in adulthood?
Sep 30, 2016, 5:00 AM
MH 17 shot down by missile 'brought from Russia' into Ukraine's rebel territory
Sep 29, 2016, 5:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information