UK Carriers "Hate On" Nokia Lumia 900, Don't Even Try to Promote it
April 17, 2012 4:53 PM
(Source: South Africa World Cup Blog)
"No one comes into the store and asks for a Windows phone." -- Euro executive
It's been a wild ride for Nokia Oyj.'s (
) first Windows Phone super-phone, the Lumia 900 LTE. The last week has
brought strong sales
, and even
a bit of respect
from the American market.
I. Sampling the Hatorade
reports that the increasing Nokia Lumia Windows Phone buzz is met with icy disdain across the pond in the UK. One of Europe's top markets, UK carriers appear to be giving up on Nokia's Lumia, after hardly giving it a chance to shine.
An executive at a European telecom who had been selling the
Lumia 710 and 800
, "No one comes into the store and asks for a Windows phone. Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market."
The executive is quoted as praising Windows Phone for its "tons of cool" features, but then throws the OS under the bus, stating, "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell."
The curious thing with the European carriers is that they claim to be frustrated with Google Inc.'s (
) Android legion and with the pricey iPhone from Apple, Inc. (
) -- a device that may never turn a profit for carriers. But when it comes to selling the Lumia's
reports that the carriers are
making hardly any effort
. Nokia's Windows Phones are tucked away in unseen corners and clerks peddle Apple iPhones and Samsung Electronics Comp., Ltd. (
) Galaxy phones on smartphone shoppers.
It's a tale of two continents. In Europe, carriers are still eagerly ponying up the 600 to 700 euros (~$800 to $900 USD) to sell iPhones to customers, despite the fact that they
may never turn a profit on the device
. Even Samsung phones are fetching an impressive 300 to 500 euros (~$400 and $650 USD) from the EU carriers.
Meanwhile, U.S. carriers appear to be adopting a different philosophy. Encouraged by discounted handsets from Nokia and Microsoft Corp. (
), the carriers are finally giving the platform a chance and pitching it to customers. AT&T reports strong sales of the Lumia 900 LTE, which is prominently featured in nearly every U.S. store. T-Mobile USA -- a subsidiary of Deutsche Telekom AG (
) reported that the Lumia 710, an entry-level Nokia Windows Phone, as
among its most popular handsets
II. Some Say Lower the Price; Others Say It's Hopeless
Richard Windsor, global technology specialist at investment bank Nomura predicted Nokia Lumia phones to take in 300 Euros on average. Their actual haul is about 220 euros on average. Yet, carriers seem to have no interest in these bargain devices in Europe and aren't even trying to sell them to customers.
The carriers seem to contradict each other. One executive is quoted as saying, "If they could lower the price we think they could sell more. It might be worth making it a bit of a loss leader to get it out of the door. It's not rocket science."
EU carriers are giving Nokia contradictory advice about how to bump sales, while reportedly putting little effort into trying to push the Lumia line. [Image Source: Nokia]
Another suggests that price is not enough. They state, "We can open our stores to them and train our staff to sell the phones, but that's it. Ultimately, Nokia and Windows are challengers and they either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither."
The perplexing situation has to be particular frustrating for Nokia who is seeing accelerating U.S. sales, but has been largely scorned in its home continent. If there's one thing illustrated by all the European criticism surrounding the Lumias, it's that while EU carriers may complain about Apple and Samsung's profit-seeking, they really don't mind all that much or have much desire to seek out and promote alternative options.
That's bad news for Nokia and anybody who isn't named
Samsung or Apple
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Windows Phone's First Hit: Nokia Lumia 900 LTE Sells Out
April 17, 2012, 12:16 PM
Lumia 900 Suffers Big Bug, Nokia Aggressively Reacts w/Fix, $100 Credit
April 11, 2012, 12:36 PM
Review: Nokia's Lumia 900 LTE Advances the Smartphone Experience
April 17, 2012, 6:00 AM
T-Mobile Offers Free 4G Phones After MIR This Weekend
February 8, 2012, 10:01 AM
Samsung is Virtually Tied With Apple, Sells 36.5M Smartphones in Q4
January 27, 2012, 10:29 AM
Xiaomi Mi 6 - Flash Sale on April 28 in China
April 26, 2017, 7:45 AM
Apple Watch NikeLab Limited Edition unveiled.
April 22, 2017, 6:20 AM
What is the Apple’s iPhone 8 specifications and release date?
April 14, 2017, 5:43 AM
Xiaomi Mi Pad 3 tablet with Hexa –Core SoC, Android Marshmallow
April 6, 2017, 6:40 AM
Vivo launches V5 Plus IPL edition smartphone
April 4, 2017, 11:10 AM
Samsung S8 and S8 Plus: On Sale April 21 at Major Wireless Dealers
March 30, 2017, 7:35 AM
Most Popular Articles
Surface Pro 5 Rumors - New Release Date and Price
April 22, 2017, 6:45 AM
Apple Watch NikeLab Limited Edition unveiled.
April 22, 2017, 6:20 AM
Motorola Moto G5 Pus – Well Worth Considering Over the Others
April 25, 2017, 7:06 AM
SAPPHIRE PULSE Radeon RX 580 8GD5 – Great Value for the Money
April 20, 2017, 7:47 AM
Meet the Smartphone with four cameras - Alcatel Flashphone
April 5, 2017, 11:20 AM
Latest Blog Posts
Galaxy Note 8 – Available Second Half 2017
Apr 28, 2017, 7:30 AM
Google Android App – Huge improvement on Nighttime Photography
Apr 27, 2017, 7:40 AM
Google Co-Founder, Sergey Brin has an Airship
Apr 26, 2017, 6:43 AM
Samsung Galaxy S8 and S8 Plus – Lots of Glass that Breaks Easily
Apr 25, 2017, 7:20 AM
Samsung Galaxy S8 – Warning for Pet Owners
Apr 24, 2017, 5:59 AM
Sound Bars and the Costs?
Apr 23, 2017, 6:30 AM
Link your Brain to Your Computer – In Four Years…Maybe
Apr 22, 2017, 7:03 AM
Google Home can now identify users by their voice.
Apr 21, 2017, 7:15 AM
Amazon Lex – Now Available for Developers.
Apr 20, 2017, 6:58 AM
You can now use Instagram offline on your Android Smartphone
Apr 19, 2017, 8:00 AM
Now you can livestream to YouTube from your mobile device.
Apr 18, 2017, 8:05 AM
Google Home – Is It a Spy Device?
Apr 17, 2017, 7:30 AM
Apple added to self –driving test permit list
Apr 15, 2017, 6:21 AM
Project Scorpio – Coming on June 11
Apr 14, 2017, 6:20 AM
Looks Like Samsung Has Been Forgiven.
Apr 13, 2017, 6:50 AM
United Airlines - Blasted on China’s Social Network and the Stock Market
Apr 12, 2017, 6:50 AM
Amazon's Third-Party Sellers Hacked
Apr 11, 2017, 6:25 AM
Microsoft Surface Pro5 Details Revealed
Apr 9, 2017, 6:41 AM
Own An Android Phone? Then you could be hacked over Wi-FI
Apr 7, 2017, 6:47 AM
Apple confirms iOS 10.3 bug and its effect on iCloud Services
Apr 6, 2017, 6:30 AM
Apple Rolls Out New Version of Apple Music
Apr 5, 2017, 10:35 AM
Apple in the News
Apr 4, 2017, 9:03 AM
More Blog Posts
Copyright 2017 DailyTech LLC. -
Terms, Conditions & Privacy Information