backtop


Print 81 comment(s) - last by corduroygt.. on Apr 20 at 12:40 AM


  (Source: South Africa World Cup Blog)
"No one comes into the store and asks for a Windows phone." -- Euro executive

It's been a wild ride for Nokia Oyj.'s (HEL:NOK1V) first Windows Phone super-phone, the Lumia 900 LTE.  The last week has brought strong salesembarrassing bugs, and even a bit of respect from the American market.

I. Sampling the Hatorade

But Reuters reports that the increasing Nokia Lumia Windows Phone buzz is met with icy disdain across the pond in the UK.  One of Europe's top markets, UK carriers appear to be giving up on Nokia's Lumia, after hardly giving it a chance to shine.

An executive at a European telecom who had been selling the Lumia 710 and 800 complained, "No one comes into the store and asks for a Windows phone.  Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market."

The executive is quoted as praising Windows Phone for its "tons of cool" features, but then throws the OS under the bus, stating, "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell."

The curious thing with the European carriers is that they claim to be frustrated with Google Inc.'s (GOOG) Android legion and with the pricey iPhone from Apple, Inc. (AAPL) -- a device that may never turn a profit for carriers.  But when it comes to selling the Lumia's Reuters reports that the carriers are making hardly any effort.  Nokia's Windows Phones are tucked away in unseen corners and clerks peddle Apple iPhones and Samsung Electronics Comp., Ltd. (KS:005930) Galaxy phones on smartphone shoppers.

It's a tale of two continents.   In Europe, carriers are still eagerly ponying up the 600 to 700 euros (~$800 to $900 USD) to sell iPhones to customers, despite the fact that they may never turn a profit on the device.  Even Samsung phones are fetching an impressive 300 to 500 euros (~$400 and $650 USD) from the EU carriers.

Meanwhile, U.S. carriers appear to be adopting a different philosophy.  Encouraged by discounted handsets from Nokia and Microsoft Corp. (MSFT), the carriers are finally giving the platform a chance and pitching it to customers.  AT&T reports strong sales of the Lumia 900 LTE, which is prominently featured in nearly every U.S. store.  T-Mobile USA -- a subsidiary of Deutsche Telekom AG (ETR:DTE) reported that the Lumia 710, an entry-level Nokia Windows Phone, as among its most popular handsets.

II. Some Say Lower the Price; Others Say It's Hopeless

Richard Windsor, global technology specialist at investment bank Nomura predicted Nokia Lumia phones to take in 300 Euros on average.  Their actual haul is about 220 euros on average.  Yet, carriers seem to have no interest in these bargain devices in Europe and aren't even trying to sell them to customers.

The carriers seem to contradict each other.  One executive is quoted as saying, "If they could lower the price we think they could sell more. It might be worth making it a bit of a loss leader to get it out of the door. It's not rocket science."

Nokia Lumia 900 LTE
EU carriers are giving Nokia contradictory advice about how to bump sales, while reportedly putting little effort into trying to push the Lumia line. [Image Source: Nokia]

Another suggests that price is not enough.  They state, "We can open our stores to them and train our staff to sell the phones, but that's it.  Ultimately, Nokia and Windows are challengers and they either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither."

The perplexing situation has to be particular frustrating for Nokia who is seeing accelerating U.S. sales, but has been largely scorned in its home continent.  If there's one thing illustrated by all the European criticism surrounding the Lumias, it's that while EU carriers may complain about Apple and Samsung's profit-seeking, they really don't mind all that much or have much desire to seek out and promote alternative options.

That's bad news for Nokia and anybody who isn't named Samsung or Apple.

Source: Reuters



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Jason Like Windows Phone
By Pirks on 4/17/2012 9:56:48 PM , Rating: 5
quote:
Microsoft has to produce something that leapfrogs the competition, which their current offerings don't
According to Jason Mick and many other reviewers WP7 already has best overall experience for an average/novice smartphone user, and that's just the first lame half-baked attempt at building new MS mobile platform. If WP7 did so great one can only imagine how well WP8 will do on the market.

Even the situation with apps is not what Reclaimer and other crapdroid fanboys claim to be. After just two days of owning my HTC Titan I already found a nice WP7 exclusive called Tentacles that many iPhone users long for (hopefully these lamers won't ever get it, hehehe :) and this was without doing anything special, I just got a few random games and then holy smokes - I can't believe they made such ubercool games for WP7 already, I expected MUCH less after reading all the trolls/reclaimers whinig about lack of apps on WP7.

So my personal experience with WP7 is in line with Mick's, not with yours or Reclaimer's. All positives and no negatives for now. I can see MS grabbing more market share when they release WP8 if the hardware specs will be on par with iOS and crapdroid high-end devices. Yeah, that's a big "if", I know, but still I stay cautiously optimistic. Marketplace grew to 80,000 apps already and keeps growing quickly, Viber for WP7 is on the way, Trapster just got released for WP7 as I'm typing this, and almost all major apps I needed are already in the platform like ebay or Amazon, and losers like Pandora are already served by dozens of clone apps made by smarter/quicker developers who are in to grab a quick buck while Pandora and similar losers procrastinate.

Jeez, I already wasted like 80 bucks on so many apps and games, all in just two weeks of owning a WP7 device, it's that easy to get stuff and most of it is very decent quality, and some like Tentacles are even pwning poor iUsers (and there are other nice WP7 exclusives too, like Chickens Can't Fly ).

Good times, Tony, good times. I understand your scepticism about Windows everything, you are an Apple zealot and you are supposed to be this sceptical, status and all, but still - good times Tony, good times definitely :)))


RE: Jason Like Windows Phone
By Tony Swash on 4/18/2012 11:49:21 AM , Rating: 1
Interesting though it is to get people's personal positive responses to using WP7 or to read arguments about it's inherent merits the key issue is can Microsoft get traction in the market against two very big, growing and rapidly evolving established players? It might be possible but I think it's a tough proposition. For the incumbents to be passed or even caught probably requires pulling far ahead of the competition in some crucial feature or set of features, and even that is not a guarantee of success.


RE: Jason Like Windows Phone
By Reclaimer77 on 4/18/12, Rating: -1
RE: Jason Like Windows Phone
By Pirks on 4/18/2012 1:40:26 PM , Rating: 2
Don't be an idiot, Reclaimer, if I pwned a few WinPC trolls like Motoman this doesn't mean I'm an Apple fanboy. You don't have to be a fanboy to pwn an idiot spewing BS about evil Apple religion Motoman-style.

I mean hardware means a lot for spec-fappers like yourself but common folk doesn't pay attention to specs as much as fappers do. Almost no one orgasms from a quad core phone like you do.

I understand that crapdroid is stronger for spec fappers 'cause it has the magic quad core shit, but my point is that you can start from bottom and try to sell lower specs first and pay attention to great UI instead. This is what MS does, and it may work out. Google approach of specs first everything else second is lame. It allows for market share but you know what kind of profits they get from crapdroid, don't you? Compared to Apple this is less then peanuts, and MS wants to go the Apple way because they too want profits, not the profitless market share crapdroid-style


RE: Jason Like Windows Phone
By Reclaimer77 on 4/18/12, Rating: 0
RE: Jason Like Windows Phone
By themaster08 on 4/18/2012 2:03:30 PM , Rating: 2
It must be said, Reclaimer. Whenever a Windows Phone article pops up you're the first to jump in and comment. Anyone would think you have a fascination for the platform. Perhaps you should give it a go, and I don't mean spend 5 minutes in a store fiddling with one. Spend a few weeks or a month with one. You won't regret it.


"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki