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  (Source: South Africa World Cup Blog)
"No one comes into the store and asks for a Windows phone." -- Euro executive

It's been a wild ride for Nokia Oyj.'s (HEL:NOK1V) first Windows Phone super-phone, the Lumia 900 LTE.  The last week has brought strong salesembarrassing bugs, and even a bit of respect from the American market.

I. Sampling the Hatorade

But Reuters reports that the increasing Nokia Lumia Windows Phone buzz is met with icy disdain across the pond in the UK.  One of Europe's top markets, UK carriers appear to be giving up on Nokia's Lumia, after hardly giving it a chance to shine.

An executive at a European telecom who had been selling the Lumia 710 and 800 complained, "No one comes into the store and asks for a Windows phone.  Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market."

The executive is quoted as praising Windows Phone for its "tons of cool" features, but then throws the OS under the bus, stating, "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell."

The curious thing with the European carriers is that they claim to be frustrated with Google Inc.'s (GOOG) Android legion and with the pricey iPhone from Apple, Inc. (AAPL) -- a device that may never turn a profit for carriers.  But when it comes to selling the Lumia's Reuters reports that the carriers are making hardly any effort.  Nokia's Windows Phones are tucked away in unseen corners and clerks peddle Apple iPhones and Samsung Electronics Comp., Ltd. (KS:005930) Galaxy phones on smartphone shoppers.

It's a tale of two continents.   In Europe, carriers are still eagerly ponying up the 600 to 700 euros (~$800 to $900 USD) to sell iPhones to customers, despite the fact that they may never turn a profit on the device.  Even Samsung phones are fetching an impressive 300 to 500 euros (~$400 and $650 USD) from the EU carriers.

Meanwhile, U.S. carriers appear to be adopting a different philosophy.  Encouraged by discounted handsets from Nokia and Microsoft Corp. (MSFT), the carriers are finally giving the platform a chance and pitching it to customers.  AT&T reports strong sales of the Lumia 900 LTE, which is prominently featured in nearly every U.S. store.  T-Mobile USA -- a subsidiary of Deutsche Telekom AG (ETR:DTE) reported that the Lumia 710, an entry-level Nokia Windows Phone, as among its most popular handsets.

II. Some Say Lower the Price; Others Say It's Hopeless

Richard Windsor, global technology specialist at investment bank Nomura predicted Nokia Lumia phones to take in 300 Euros on average.  Their actual haul is about 220 euros on average.  Yet, carriers seem to have no interest in these bargain devices in Europe and aren't even trying to sell them to customers.

The carriers seem to contradict each other.  One executive is quoted as saying, "If they could lower the price we think they could sell more. It might be worth making it a bit of a loss leader to get it out of the door. It's not rocket science."

Nokia Lumia 900 LTE
EU carriers are giving Nokia contradictory advice about how to bump sales, while reportedly putting little effort into trying to push the Lumia line. [Image Source: Nokia]

Another suggests that price is not enough.  They state, "We can open our stores to them and train our staff to sell the phones, but that's it.  Ultimately, Nokia and Windows are challengers and they either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither."

The perplexing situation has to be particular frustrating for Nokia who is seeing accelerating U.S. sales, but has been largely scorned in its home continent.  If there's one thing illustrated by all the European criticism surrounding the Lumias, it's that while EU carriers may complain about Apple and Samsung's profit-seeking, they really don't mind all that much or have much desire to seek out and promote alternative options.

That's bad news for Nokia and anybody who isn't named Samsung or Apple.

Source: Reuters

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RE: Lumia and WP7 is designed for the US market
By Reclaimer77 on 4/17/2012 8:19:14 PM , Rating: 0
I love how EVERY reply from WP7 people is that nobody "cares" about any disadvantage of the platform. Are you kidding me with that?

You would make a great car salesman I tell you:

No power steering? Who cares!
No sunroof? Who cares!
No FM/AM CD player? Who cares!
Flat tires? Who cares!
Car explodes when driven? Who cares!

Great message you people are using to push the platform. Just tell us all that we don't care about these things, and to shut up and buy a Windows Phone. Huh?

I do believe the Nokia Lumia has AMOLED+ technology that rivals the best from Samsung (it may even come from Samsung). Nokia uses better coated glass that makes their screens better than Samsung's OLED tech.

WOW and I thought Apple fanboi's were technically challenged. At least they know who makes the goddamn screen in their phones. Of course Samsung makes it, and NO, it's not special. This is virtually the exact same panel Samsung used in the Galaxy S2. And Samsung already makes screens with better resolution and image quality than the Lumia. What are you talking about? This is pure ignorance on your part.

RE: Lumia and WP7 is designed for the US market
By trooper11 on 4/18/2012 9:57:15 AM , Rating: 2
Man, you really dislike WP. You make it sound like WP is nothing but negatives lol. Substitute iOS or Android in the statements and it would apply since fanboys exist for all three.

I don't own any of the three yet and it looks like to me that there is something to like on all of them. Ive been lucky enough to get my hands on examples of each and they all can run very smooth, which is a must for a smartphone.

WP may not use bleeding edge hardware, but the hardware it uses is used so efficiently that the os still works smoothly. In that respect, its more like iOS then Android. ICS did alot to bring efficiency up for Android, but its clear that you don't have to offer bleeding edge hardware to deliver a good experience.

All I know is that as the marketing for wp has increased, so has the rage from some people over it. Certainly fanboy comments on any platform have to be called out, but its gone well beyond that in many places.

By Reclaimer77 on 4/18/2012 11:55:29 AM , Rating: 2
I'm against lies, exaggeration, and misinformation. This isn't about WP, but about him making ignorant statements to downgrade Android. Were they not factually incorrect? I notice you avoid that answer.

I'm saying WP HAS negatives, not that it's ALL negative. But these people, listen to them, it's like the second coming or something. The Lumia 900 WP7 is apparently the PERFECT phone with the best OS that's ever been made. LOL please. And any negative "doesn't matter". Crawling app development pace? Doesn't matter. Average or lesser specs, doesn't matter. etc etc.

WP may not use bleeding edge hardware, but the hardware it uses is used so efficiently that the os still works smoothly.

See you're doing it to.

"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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