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  (Source: South Africa World Cup Blog)
"No one comes into the store and asks for a Windows phone." -- Euro executive

It's been a wild ride for Nokia Oyj.'s (HEL:NOK1V) first Windows Phone super-phone, the Lumia 900 LTE.  The last week has brought strong salesembarrassing bugs, and even a bit of respect from the American market.

I. Sampling the Hatorade

But Reuters reports that the increasing Nokia Lumia Windows Phone buzz is met with icy disdain across the pond in the UK.  One of Europe's top markets, UK carriers appear to be giving up on Nokia's Lumia, after hardly giving it a chance to shine.

An executive at a European telecom who had been selling the Lumia 710 and 800 complained, "No one comes into the store and asks for a Windows phone.  Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market."

The executive is quoted as praising Windows Phone for its "tons of cool" features, but then throws the OS under the bus, stating, "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell."

The curious thing with the European carriers is that they claim to be frustrated with Google Inc.'s (GOOG) Android legion and with the pricey iPhone from Apple, Inc. (AAPL) -- a device that may never turn a profit for carriers.  But when it comes to selling the Lumia's Reuters reports that the carriers are making hardly any effort.  Nokia's Windows Phones are tucked away in unseen corners and clerks peddle Apple iPhones and Samsung Electronics Comp., Ltd. (KS:005930) Galaxy phones on smartphone shoppers.

It's a tale of two continents.   In Europe, carriers are still eagerly ponying up the 600 to 700 euros (~$800 to $900 USD) to sell iPhones to customers, despite the fact that they may never turn a profit on the device.  Even Samsung phones are fetching an impressive 300 to 500 euros (~$400 and $650 USD) from the EU carriers.

Meanwhile, U.S. carriers appear to be adopting a different philosophy.  Encouraged by discounted handsets from Nokia and Microsoft Corp. (MSFT), the carriers are finally giving the platform a chance and pitching it to customers.  AT&T reports strong sales of the Lumia 900 LTE, which is prominently featured in nearly every U.S. store.  T-Mobile USA -- a subsidiary of Deutsche Telekom AG (ETR:DTE) reported that the Lumia 710, an entry-level Nokia Windows Phone, as among its most popular handsets.

II. Some Say Lower the Price; Others Say It's Hopeless

Richard Windsor, global technology specialist at investment bank Nomura predicted Nokia Lumia phones to take in 300 Euros on average.  Their actual haul is about 220 euros on average.  Yet, carriers seem to have no interest in these bargain devices in Europe and aren't even trying to sell them to customers.

The carriers seem to contradict each other.  One executive is quoted as saying, "If they could lower the price we think they could sell more. It might be worth making it a bit of a loss leader to get it out of the door. It's not rocket science."

Nokia Lumia 900 LTE
EU carriers are giving Nokia contradictory advice about how to bump sales, while reportedly putting little effort into trying to push the Lumia line. [Image Source: Nokia]

Another suggests that price is not enough.  They state, "We can open our stores to them and train our staff to sell the phones, but that's it.  Ultimately, Nokia and Windows are challengers and they either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither."

The perplexing situation has to be particular frustrating for Nokia who is seeing accelerating U.S. sales, but has been largely scorned in its home continent.  If there's one thing illustrated by all the European criticism surrounding the Lumias, it's that while EU carriers may complain about Apple and Samsung's profit-seeking, they really don't mind all that much or have much desire to seek out and promote alternative options.

That's bad news for Nokia and anybody who isn't named Samsung or Apple.

Source: Reuters



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Lumia and WP7 is designed for the US market
By Ushio01 on 4/17/2012 5:32:45 PM , Rating: 1
Not the European market and worse people going from symbian to WP7 soon find it to be a backward step.

WP7 is missing to many features compared to "outdated" symbian.

For example if someone went from an N8 to a Lumia 800 the below list is what they loose.

No Bluetooth file transfers
Inferior camera
No micro SD card slot
No multitasking
RGB sub-pixel screen
Worse batery life




RE: Lumia and WP7 is designed for the US market
By curelom on 4/17/2012 6:28:25 PM , Rating: 2
Wrong on multitasking. Windows 7 phone now has multitasking. It was includeded in the Windows 7.5 update.

Battery life is better than android and is comparable, if not better than iPhone. I don't know how it compares with symbian.


RE: Lumia and WP7 is designed for the US market
By Ushio01 on 4/18/2012 2:28:29 AM , Rating: 2
WP7 doesn't have multitasking it has app switching like the iphone not the same thing and a backwards step for anyone going from a nokia symbian to nokia WP7.

Bluetooth file transfers are very useful for transfering files from one phone to another without costing money or needing a PC and again a backwards step whenyour supposed to be upgrading to a "better" phone.


By InvertMe on 4/18/2012 9:32:20 AM , Rating: 2
It has both fast app switching and "real" multitasking. Also you can side load an app that lets you do bluetooth file transfers. Microsoft fully allows you to hack your phone so you will have no problems side loading the app.


By geddarkstorm on 4/18/2012 12:47:53 PM , Rating: 2
Battery life is is better than Android? Really?

http://www.anandtech.com/show/5724/nokia-lumia-900...

Take a look. Who clusters at the bottom of ALL the battery life tests? Oh yes, the Windows Phone 7 and 7.5 phones, and the Lumia 900 in particular.

WP7 has the worst battery life out of the three OSes, probably due to pushing the ARM processor to such absurd ghz to make up for having just one core; which skyrockets the inefficiencies of the architecture. Remember, with dual cores you can powergate and completely turn off the other core when you don't need it, leaving you with an efficient, energy sipping core keeping watch while the other sleeps.


RE: Lumia and WP7 is designed for the US market
By sigmatau on 4/17/2012 8:01:02 PM , Rating: 2
No Bluetooth file transfer? Who cares! Not sure why you would use this slow technology when you can use the phone's other much faster radios.

Inferior camera? Blame that on Nokia. What does WP7 have to do with that?

No micro SD card slot. I conceide that point mostly. I will say I have a 32 GB card and have it half filled. My phone has an additional 16 GB of storage so I am no stranger to enjoying large amounts of storage. I will say that the micro SD cards are terrible and not rated properly for phones. There have been reports that many micro SD cards can slow your phone down. Maybe there is just too much conterfeit memory in the market.

RGB sub-pixel screen? I do believe the Nokia Lumia has AMOLED+ technology that rivals the best from Samsung (it may even come from Samsung). Nokia uses better coated glass that makes their screens better than Samsung's OLED tech.

Worse batery life. Not sure where you got that from. Are you reffering to the same Symbian that drives 320x400 pixel screens that are usualy smaller than what's in most Windows Phones? You do know that batter life is mostly a function of screen size right? I guess not. Most blackberry owners also do not know this either when they chime in on battery life.


RE: Lumia and WP7 is designed for the US market
By Reclaimer77 on 4/17/12, Rating: 0
RE: Lumia and WP7 is designed for the US market
By trooper11 on 4/18/2012 9:57:15 AM , Rating: 2
Man, you really dislike WP. You make it sound like WP is nothing but negatives lol. Substitute iOS or Android in the statements and it would apply since fanboys exist for all three.

I don't own any of the three yet and it looks like to me that there is something to like on all of them. Ive been lucky enough to get my hands on examples of each and they all can run very smooth, which is a must for a smartphone.

WP may not use bleeding edge hardware, but the hardware it uses is used so efficiently that the os still works smoothly. In that respect, its more like iOS then Android. ICS did alot to bring efficiency up for Android, but its clear that you don't have to offer bleeding edge hardware to deliver a good experience.

All I know is that as the marketing for wp has increased, so has the rage from some people over it. Certainly fanboy comments on any platform have to be called out, but its gone well beyond that in many places.


By Reclaimer77 on 4/18/2012 11:55:29 AM , Rating: 2
I'm against lies, exaggeration, and misinformation. This isn't about WP, but about him making ignorant statements to downgrade Android. Were they not factually incorrect? I notice you avoid that answer.

I'm saying WP HAS negatives, not that it's ALL negative. But these people, listen to them, it's like the second coming or something. The Lumia 900 WP7 is apparently the PERFECT phone with the best OS that's ever been made. LOL please. And any negative "doesn't matter". Crawling app development pace? Doesn't matter. Average or lesser specs, doesn't matter. etc etc.

quote:
WP may not use bleeding edge hardware, but the hardware it uses is used so efficiently that the os still works smoothly.


See you're doing it to.


By Varun on 4/18/2012 1:48:34 AM , Rating: 2
OK, Bluetooth file transfer - I have to agree. Not much point in this one. You can sync to Skydrive. The Windows Phones are not portable USB drives, so I am not sure what files you are trying to sync either. Photos, Music, and Podcasts sync for me wirelessly while charging, photos can be auto-uploaded to Skydrive (albeit at a less than full resolution which is royally lame). Documents like Word, OneNote, etc, are synced with Skydrive. There really is no need for Bluetooth.

The camera - actually, that is Microsoft's fault - at least partially. The optics and sensor on the Nokia phones are pretty good, but the restrictive SoCs allowed really don't give Nokia much to work with here. This one needs to be fixed, and will be fixed with WP8.

Micro SD card slot - even Android phones are beginning to figure out that these are not the blessing everyone thought they were. There is just no Quality Control of micro SD cards, and the user experience can really go to crap with them. They could easily offset this though by offering two models - the 16GB and maybe a 32 or 64GB version. But they don't. For me, 16GB is plenty, but I understand some people have way more stuff on their phones.

Screen is amazing on the Lumia phones. It's not all about resolution - but 800x480 is really not as bad as reviewers make it out to be. On the Lumia 800, 800x480 at 3.7 inches works out to almost the same ppi as the new iPad that everyone is raving about.

Battery life is actually really good on the Lumias too.


By Ushio01 on 4/18/2012 2:33:18 AM , Rating: 2
Bluetooth file transfers are very useful for transfering files from one phone to another without costing money or needing a PC and again a backwards step whenyour supposed to be upgrading to a "better" phone.

I was comparing screens to the lumia 800 which is available not the unrealesed in europe 900.

The battery life of phones I was comparing to are 3.5" 640x360 RGB sub-pixel AMOLED+ screens.


By InvertMe on 4/18/2012 9:38:18 AM , Rating: 2
No Bluetooth file transfers
*has this but you need to side load an xap for it

Inferior camera
*better than some worse than others. Troll hunting for reasons to hate...

No micro SD card slot
*Some WP phones do have SD slots - this will be more common in Apollo

No multitasking
*Has true multitasking - you obviously don't know much about WP

RGB sub-pixel screen
* Not on the Lumia 900

Worse battery life

* The Lumia 900 has AMAZING battery life.


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