Windows Phone's First Hit: Nokia Lumia 900 LTE Sells Out
April 17, 2012 12:16 PM
comment(s) - last by
Amazon stock is backordered, but shipping
Nokia Oyj. (
) hasn't put out any sales numbers yet on the
Lumia 900 LTE
smartphone, but suffice it to say that
Windows Phone's "hero phone"
is the platform's biggest hit to date, despite some early launch hiccups.
While it likely won't hold a candle to Apple, Inc.'s (
4 million iPhone 4Ss sold on launch week
, Nokia appears to be struggling to keep pace with sizeable demand for the Lumia 900 LTE.
Like the iPhone 4, that demand comes thanks in part to a slick form factor, which helped both phones overcoming connectivity firmware bugs (in
Apple's case dropped calls
, in Nokia's case
dead data connections
(Click image to enlarge) [©: Jason Mick/DailyTech LLC]
AT&T reports that the phone is sold out. Secondary retailer Amazon.com, Inc. (
) lists the devices as backordered with a 5-9 day shipping time.
The news came as Nokia was wrapping up its speed delivery of a crucial update/fix over Microsoft Corp.'s (
) Zune store, which will fix the connectivity issues afflicting some users.
These numbers are promising signs -- indeed, the phrases "sold out" and "Windows Phone" have seldom been mentioned before in the same sentence. Looking ahead, two primary challenges face Microsoft and Nokia's increasingly promising alliance.
The Lumia 900 LTE is in high demand -- it's back-ordered at Amazon and sold out at AT&T. Such success is a first for Windows Phone and the first good news for Nokia in a long time.
The first big challenge will be to
expand the app selection
. While Windows Phone has over 70,000 apps available today, including thousands of games, it lacks some high profile titles -- for example
Cut the Rope
Words With Friends
. Behemoths Google Inc. (
) and Apple, Inc. (
) boast 400,000 and 600,000 apps respectively.
Aside from apps, Windows Phone needs visibility. Microsoft has created an advanced user interface, a colorful, vibrant interface that not only looks good, but is pre-customized with much more useful notifications than stock Android or iOS builds. Microsoft's OS also features an innovative hierarchical organization of apps, which makes finding your lesser-used apps or related apps less of a chore. The problem is that most people are unaware that Windows Phone even exists; much less that Microsoft has thought so far outside the box and achieved such impressive results.
Microsoft must work to improve its app selection -- many high profile titles like "Cut the Rope" are missing from the platform, though there's thousands of great apps as well.
[Image Source: iTunes]
The lack of visibility and apps may fade in time. Recall, Android's first two years on the market (2008-2009) saw it
languish with only a small market share
, and limited visibility as veteran firms Apple, Research in Motion, Ltd. (
), and -- ironically -- Nokia, duked it out. Today, Microsoft is in a similar position to Google, and like Google it is staying patient and financially committed.
There's no guarantee that the
union between Microsoft and Nokia
will continue to bear fruit -- both companies have had their
fair share of struggles
in the consumer space. But ultimately a rising Microsoft is good news for consumers, as it will spur competitive pricing and more aggressive user interface progress.
So the early sales success of the Lumia 900 LTE may prove good news not only for Microsoft, Nokia, and AT&T -- but for consumers as well.
This article is over a month old, voting and posting comments is disabled
RE: Just a few critiques...
4/17/2012 5:28:10 PM
This is exact same tactic MS tried and succeded with Xbox - massive losses first and profits later after enough market share is bought with a cheapo product. Should work just as well for Windows Phone I think.
"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins
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