Intel Touts 75 New Ultrabook Designs Coming Soon with Prices at $699
April 11, 2012 10:47 AM
comment(s) - last by
New cheaper ultrabooks on the way
Intel has been pushing the ultrabook in a big way for the past year. There've been several companies that have jumped on the ultrabook bandwagon, but none of the machines have been a major success so far. That could change with Intel announcing that 75 new ultrabook designs are coming soon.
Intel also says that it expects the price of some of the machines to be as low $699. That would make for some of the cheapest ultrabook designs yet since pricing tends to start at
for the roughly 21 ultrabooks currently on the market. The new designs will bring some nice upgraded features as well including touchscreens for Windows 8 and hybrid designs.
The tip on the new models come from Intel's general manager for PC client group, Kirk Skaugen. He said, "I think we can deliver the best of a tablet, and the best in what (users) know in a notebook."
Intel recently stated it would launch a
massive advertising campaign
costing "hundreds of millions of dollars" to push the virtues of its ultrabook design. The campaign is the largest since the platform launched. Along with a big advertising push, Intel also plans to create what it calls "ultrabook experience zones" in retail stores. The focus in these experience zones will be to help set the ultrabook apart from the traditional notebook in the mind of consumers.
It's not clear exactly when the new ultrabook designs will start hitting the market, but Windows 8 isn't expected until later this year.
"In order to be compliant to that section, you have to meet a series of tests that Intel is putting in the market place," he said.
"Intel plans to ensure ultrabooks have a consistent experience. And if it's too thick it won't be called an ultrabook. It won't be allowed to be called an ultrabook because ultrabook is a trademark of Intel and we can protect the trademark."
This article is over a month old, voting and posting comments is disabled
RE: Not interested.
4/13/2012 10:27:04 PM
I'm not a resolution nut, and 768p is pretty usable IMO, but I absolutely ABHOR the awful 200:1 contrast ratios in nearly every sub $1k notebook.
If budget TN monitors get near 1000:1, likewise for the screen on an eeePC, then why can't we get that in a notebook? I considered spending $500 extra to get a Sony Vaio just for the better screen.
Black levels are horrendous on typical notebook screens. I almost jizz myself every time I see an AMOLED's blacks...
"If you mod me down, I will become more insightful than you can possibly imagine." -- Slashdot
Intel to Blow "Hundreds of Millions" on Spaghetti Western Ultrabook Ads
April 5, 2012, 3:00 PM
Acer Plans Massive Ultrabook Money Loss to Try to Match the iPad's Price
March 7, 2012, 12:14 PM
Apple Says Nude Celebrity Photo Dump Wasn’t Result of iCloud, Find My iPhone Breach
September 2, 2014, 3:26 PM
BlackBerry Passport Flagship Smartphone to be Officially Announced September 24
September 2, 2014, 2:36 PM
Google Plans Small Updates to Make Android Wear Smartwatches More Self-sufficient
September 2, 2014, 11:00 AM
webOS Reborn as LuneOS ROM for Select Android, webOS Devices
September 2, 2014, 10:47 AM
Sony Xperia Z3 Compact Revealed in Leaked Photos
September 2, 2014, 9:53 AM
ASUS' ZenWatch to Arrive Wednesday, Feature Sub-$200 MSRP
September 1, 2014, 2:40 PM
Most Popular Articles
Numerous Leaks Detail 4.7" iPhone 6 Processor, RAM, Cellular and NFC Capabilities
August 29, 2014, 10:37 PM
Windows 9: "Upgrade Now" Button Coming for Enterprise Updates, ARM Preview in H1 2015
August 26, 2014, 8:00 PM
L.A. Unified School District’s Apple iPad Contract Canceled Following Heavy Criticism
August 26, 2014, 12:37 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Netflix Accuses Comcast of Ripping Off Customers, Files to Block Merger
August 26, 2014, 5:49 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information