Intel Touts 75 New Ultrabook Designs Coming Soon with Prices at $699
April 11, 2012 10:47 AM
comment(s) - last by
New cheaper ultrabooks on the way
Intel has been pushing the ultrabook in a big way for the past year. There've been several companies that have jumped on the ultrabook bandwagon, but none of the machines have been a major success so far. That could change with Intel announcing that 75 new ultrabook designs are coming soon.
Intel also says that it expects the price of some of the machines to be as low $699. That would make for some of the cheapest ultrabook designs yet since pricing tends to start at
for the roughly 21 ultrabooks currently on the market. The new designs will bring some nice upgraded features as well including touchscreens for Windows 8 and hybrid designs.
The tip on the new models come from Intel's general manager for PC client group, Kirk Skaugen. He said, "I think we can deliver the best of a tablet, and the best in what (users) know in a notebook."
Intel recently stated it would launch a
massive advertising campaign
costing "hundreds of millions of dollars" to push the virtues of its ultrabook design. The campaign is the largest since the platform launched. Along with a big advertising push, Intel also plans to create what it calls "ultrabook experience zones" in retail stores. The focus in these experience zones will be to help set the ultrabook apart from the traditional notebook in the mind of consumers.
It's not clear exactly when the new ultrabook designs will start hitting the market, but Windows 8 isn't expected until later this year.
"In order to be compliant to that section, you have to meet a series of tests that Intel is putting in the market place," he said.
"Intel plans to ensure ultrabooks have a consistent experience. And if it's too thick it won't be called an ultrabook. It won't be allowed to be called an ultrabook because ultrabook is a trademark of Intel and we can protect the trademark."
This article is over a month old, voting and posting comments is disabled
4/11/2012 9:00:53 PM
you know, this the reason they have the "worth reading" option...
"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
Intel to Blow "Hundreds of Millions" on Spaghetti Western Ultrabook Ads
April 5, 2012, 3:00 PM
Acer Plans Massive Ultrabook Money Loss to Try to Match the iPad's Price
March 7, 2012, 12:14 PM
Samsung Announces Tizen-based Gear S Smartwatch That Can Make/Receive Phone Calls
August 28, 2014, 12:00 AM
LG Announces G Watch R Smartwatch, Will Launch in Q4
August 27, 2014, 11:45 PM
Archos Offers $99 WinPhone, $150 x86 Win8.1 Tablet, Android Trio
August 27, 2014, 7:07 PM
HTC Desire 510 Officially Announced, May be First 64-Bit Android Smartphone
August 27, 2014, 3:50 PM
Report: Apple to Unveil "iWatch" at iPhone 6 Event on September 9
August 27, 2014, 2:00 PM
Reports: Snapchat is Now Worth $10B, Cofounders are Billionaires to Be
August 27, 2014, 9:30 AM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Report: Microsoft to Announce Windows 9 on September 30
August 21, 2014, 11:20 AM
From HULC to FORTIS: the Evolution of Lockheed Martin's Incredible Exosuit
August 22, 2014, 12:45 PM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information