Intel Touts 75 New Ultrabook Designs Coming Soon with Prices at $699
April 11, 2012 10:47 AM
comment(s) - last by
New cheaper ultrabooks on the way
Intel has been pushing the ultrabook in a big way for the past year. There've been several companies that have jumped on the ultrabook bandwagon, but none of the machines have been a major success so far. That could change with Intel announcing that 75 new ultrabook designs are coming soon.
Intel also says that it expects the price of some of the machines to be as low $699. That would make for some of the cheapest ultrabook designs yet since pricing tends to start at
for the roughly 21 ultrabooks currently on the market. The new designs will bring some nice upgraded features as well including touchscreens for Windows 8 and hybrid designs.
The tip on the new models come from Intel's general manager for PC client group, Kirk Skaugen. He said, "I think we can deliver the best of a tablet, and the best in what (users) know in a notebook."
Intel recently stated it would launch a
massive advertising campaign
costing "hundreds of millions of dollars" to push the virtues of its ultrabook design. The campaign is the largest since the platform launched. Along with a big advertising push, Intel also plans to create what it calls "ultrabook experience zones" in retail stores. The focus in these experience zones will be to help set the ultrabook apart from the traditional notebook in the mind of consumers.
It's not clear exactly when the new ultrabook designs will start hitting the market, but Windows 8 isn't expected until later this year.
"In order to be compliant to that section, you have to meet a series of tests that Intel is putting in the market place," he said.
"Intel plans to ensure ultrabooks have a consistent experience. And if it's too thick it won't be called an ultrabook. It won't be allowed to be called an ultrabook because ultrabook is a trademark of Intel and we can protect the trademark."
This article is over a month old, voting and posting comments is disabled
RE: Not interested.
4/11/2012 1:28:41 PM
Im with you there... that res needs to die on anything larger than 10 inches.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Intel to Blow "Hundreds of Millions" on Spaghetti Western Ultrabook Ads
April 5, 2012, 3:00 PM
Acer Plans Massive Ultrabook Money Loss to Try to Match the iPad's Price
March 7, 2012, 12:14 PM
New Reversible "Type-C" USB Plug Coming in Mid-2014
December 4, 2013, 10:38 AM
IDC Reports PC Shipments Will Decline by Double Digits in 2013
December 4, 2013, 10:18 AM
Canon EOS M2 Digital Camera Unveiled In Japan
December 3, 2013, 11:10 AM
Applebee's to Place Tablets at Each Table for Paying the Check, Ordering Food
December 3, 2013, 10:01 AM
Quick Note: Sony PS4 Sells 2.1 Million Units
December 3, 2013, 8:16 AM
UK iPhone Sales Show 5S Preference by Three-to-One Over 5C
December 2, 2013, 10:55 AM
Most Popular Articles
NSA Snares Americans' Porn Viewing Histories in Effort to Target Muslims
December 1, 2013, 9:00 PM
Coalition of 20+ Tech Firms Backs MRAM as Potential DRAM, NAND Replacement
November 29, 2013, 11:59 PM
Dow Chemical to NYC City Council: You Don't Even Know What Styrofoam is!
December 2, 2013, 8:30 PM
Fed Up With Cheating OEMs, Microsoft Trolls Chromebooks in New Ad
November 27, 2013, 4:09 PM
OCZ Goes Bankrupt, SSD Assets are Targeted by Toshiba
December 1, 2013, 9:58 PM
Latest Blog Posts
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
U.S. Army Developing Cyber, Electronic War Arsenal
Oct 31, 2013, 4:49 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information