 (Source: albanycountylibrary.org)
More affordable devices helped to boost e-book popularity, especially over the 2011 holiday season, accoring to Pew Research
New surveys by the Pew Research Center found that U.S. citizens are reading electronic books now more than ever, with one in five American adults reading at least one e-book per year.
Lee Rainie, leader of the Pew Internet Project, conducted one survey from November 16 to December 21, 2011 and others in January and February 2012. The survey consists of 2,986 interviews with Americans aged 16 and up.
The surveys found that 15 percent more U.S. citizens are reading e-books daily than they were two years ago. The research also discovered that 21 percent of adult Americans had read an e-book within the previous year in February 2012, which was an increase from 17 percent in December 2011.
According to the survey, U.S. e-book readers are more likely to be under the age of 50, live in households that make over $50,000 per year and have some college education. Also, 88 percent of e-book readers have read printed books within the last year. The survey found that 45 percent of Americans surveyed prefer e-books while a close 43 percent prefer print books.
The increase in e-book popularity is greatly attributed to the rise of tablets and e-book readers over the past two years. E-readers like Amazon's Kindle and tablets like Apple's iPad were originally released at high prices, giving e-books a bit of a slow start. The Amazon Kindle launched in 2007 for an introductory price of $399 while the first iPad launched in 2010 for a $499 price tag.
As time went on, cheaper alternatives made their way to the mobile electronics scene, such as affordable Kindle e-readers and cheaper tablets like the Kindle Fire and Barnes & Noble's Nook. More affordable devices helped to boost e-book popularity, especially over the 2011 holiday season, according to Pew Research. In 2008, the e-book industry made $78 million sales. In 2011, this number jumped to $1.7 billion.
For those with high-priced devices like the iPad, apps like iBooks 2 and iBook Author helped e-book popularity. Just three days after launching both apps, the number of downloads for both hit 440,000.
The survey showed that just over 40 percent of U.S. readers used digital readers such as the Fire and the Nook for e-books while just over 40 percent used computers.
"People's relationship to books is a central part of culture," said Rainie. "So when that relationship is in transition like it is now, it's an interesting thing to mark."
While e-books may be making a splash on the digital scene, they've also had some troubles recently. For instance, the U.S. Department of Justice threatened Apple and five book publishers with a lawsuit for allegedly conspiring to raise e-book prices through an agency sales model last month, meaning that publishers were allowed to set the price of the book and Apple would receive a 30 percent cut. Publishers were then not allowed to let rivals sell the same book for a lower price.
In addition, book publisher Random House tripled the price of many of its e-book titles it sells to libraries back in March, which angered many libraries around the country.
Source: Yahoo News
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