Intel to Blow "Hundreds of Millions" on Spaghetti Western Ultrabook Ads
April 5, 2012 3:00 PM
comment(s) - last by
Spoof ads are Intel's biggest marketing push to date
Intel Corp. (
) in the 1990s and early 2000s was known for its iconic print ads of clean-room workers in colorful suits. The company, now looking to find a new way to convince users to upgrade their computers and in the process feed Intel's prcessor sales machine, is launching a massive new campaign, which spoofs the spaghetti western genre and promotes how much faster its
are compared to "old fashioned" laptops.
Intel's campaign will reportedly carry a sticker of "hundreds of millions of dollars" -- the biggest campaign at Intel in 10 years -- and is dubbed "A New Era of Computing".
It will start with YouTube and television ads, and be filled in with print ads. Then in April an interactive website will launch to enhance the experience. The ad campaign is being managed by San Francisco ad shop
Venables Bell & Partners
world's largest chipmaker
(revenue) insists that
2012 is "the year of the ultrabook"
. While the ultralight form factor isn't exactly new-hat, having been most notably
championed by early adopter Apple
, Inc. (
) (whose MacBook Air contained Intel chips). Intel feels the time is right for sub-18 mm thick, battery-sipping, fast laptops.
Early reviews of devices
, Ltd. (
), Hewlett-Packard Comp. (
Samsung Electronics Comp.
, Ltd. (
) (among others) have been mixed. The devices face a tough job meeting conflict objectives, such as thin form factor but long battery life; processing power, but cool operation.
It would be easy to chalk Intel's big marketing effort up to mere optimism, but it's likely also a bit of pragmatism. Intel is facing its first real challenge in years as
ARM chipmakers invade its home court
-- the personal computer -- later this year.
This article is over a month old, voting and posting comments is disabled
RE: The majority of consumers, um, consume content...
4/6/2012 9:55:54 PM
Ultrabook is just a marketing term. For someone complaining endlessly about how gimmicky the concept is, you sure eat up their marketing terms like candy.
laptops/netbooks/ultrabooks may as well all be classified as laptops. I don't remember calling my thinkpad a fattop, nor my substantially slimmer Asus a slimtop. Laptops have their own market outside of tablets. Marketing the "ultrabook" is simply a way to improve their margins. Intel profits regardless, they simply profit MORE if someone buys an ultrabook rather than a macbook air, since the airs use cheaper processors with Apple markup rather than expensive intel processors. There really is no losing in this situation since they have a clutch on the market.
"DailyTech is the best kept secret on the Internet." -- Larry Barber
Intel, Qualcomm, ON Semi. Nichia are Biggest Chipmaking Winners of 2011
March 27, 2012, 5:49 PM
Acer Airs Kepler-Sporting TimeLine U3, Puts the "Ultra" in Ultrabook
March 19, 2012, 3:03 PM
CES 2012: Lenovo IdeaPad YOGA is an Innovative, 360 Degree Take on the Ultrabook
January 9, 2012, 8:23 PM
CES 2012: Samsung's Series 5, Series 9 Ultrabooks Bow in Las Vegas
January 9, 2012, 6:43 PM
CES 2012: Intel -- 2012 is the Year of the Ultrabook
January 9, 2012, 12:05 PM
"Prepare to be Punished": Microsoft is Killing OneDrive With Cuts, Blames Users
November 3, 2015, 8:23 PM
Apple's New "Magic" Peripheral Line Packs High Tech, High Prices
October 13, 2015, 9:39 PM
Samsung Adds 2 TB 850 EVO, PRO SSDs for $800, $1000
July 7, 2015, 4:23 PM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Most Popular Articles
DHS and TSA: Whoops, We Missed That 73 Airport Employees May be Terrorists
November 19, 2015, 2:16 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
True Beef or Sloppy Sausage? Digging Into the Red Meat + Cancer Correlation
October 27, 2015, 3:05 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information