Print 42 comment(s) - last by RLJ05.. on Apr 10 at 7:48 PM

Spoof ads are Intel's biggest marketing push to date

Intel Corp. (INTC) in the 1990s and early 2000s was known for its iconic print ads of clean-room workers in colorful suits. The company, now looking to find a new way to convince users to upgrade their computers and in the process feed Intel's prcessor sales machine, is launching a massive new campaign, which spoofs the spaghetti western genre and promotes how much faster its new ultrabooks are compared to "old fashioned" laptops.

Intel's campaign will reportedly carry a sticker of "hundreds of millions of dollars" -- the biggest campaign at Intel in 10 years -- and is dubbed "A New Era of Computing".  

It will start with YouTube and television ads, and be filled in with print ads.  Then in April an interactive website will launch to enhance the experience.  The ad campaign is being managed by San Francisco ad shop Venables Bell & Partners.

The world's largest chipmaker (revenue) insists that 2012 is "the year of the ultrabook".  While the ultralight form factor isn't exactly new-hat, having been most notably championed by early adopter Apple, Inc. (AAPL) (whose MacBook Air contained Intel chips). Intel feels the time is right for sub-18 mm thick, battery-sipping, fast laptops.

Early reviews of devices from Acer Inc. (TPE:2353), Lenovo Group, Ltd. (HKG:0992), Hewlett-Packard Comp. (HPQ), and Samsung Electronics Comp., Ltd. (KS:005930) (among others) have been mixed.  The devices face a tough job meeting conflict objectives, such as thin form factor but long battery life; processing power, but cool operation.

It would be easy to chalk Intel's big marketing effort up to mere optimism, but it's likely also a bit of pragmatism.  Intel is facing its first real challenge in years as ARM chipmakers invade its home court -- the personal computer -- later this year.

Sources: Intel [YouTube], [press release]

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Laptops are here to stay
By brentpresley on 4/5/2012 4:26:23 PM , Rating: 3
To those wondering if a tablet/ipad will ever replace the laptop, I ask this simple question: Have you ever tried to type one page of 12-pt or smaller text on a tablet?

Laptops and the traditional computer are going no where for a long long time and I believe that ultrabooks are a great evolution of the laptop. There are many tasks that keyboard-less devices simply suck at.

RE: Laptops are here to stay
By tayb on 4/5/2012 6:09:30 PM , Rating: 2
The current Transformer Prime is not my cup of tea. But a generation or two from now with a huge boost in power and running Windows 8? Why would I buy a traditional notebook or ultra book? Take the slate when I want to or dock it and take the whole thing if I think I need to type. A laptop becomes an inconvenience in comparison.

RE: Laptops are here to stay
By dark matter on 4/5/2012 7:33:19 PM , Rating: 2
the article is about "ultrabooks". An intel invented marketing term.

You might want to remember that before you talk about "laptops", a completely different topic.

RE: Laptops are here to stay
By AnnihilatorX on 4/6/2012 5:45:43 AM , Rating: 2
While it may be a different topic it is not a completely different topic.

Ultrabooks fall under the umbrella of laptops, it is as you said, a marketing term by Intel which uses 2nd gen or later Intel core platform.

Laptop is a generic term which encompasses every portable computer with keyboard, from 12.1" ultralights to bulky 17" gaming laptops, that includes ultrabooks and even convertible tablets---I use my Lenovo X220 tablet as a laptop most of the time.

"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki