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Spoof ads are Intel's biggest marketing push to date

Intel Corp. (INTC) in the 1990s and early 2000s was known for its iconic print ads of clean-room workers in colorful suits. The company, now looking to find a new way to convince users to upgrade their computers and in the process feed Intel's prcessor sales machine, is launching a massive new campaign, which spoofs the spaghetti western genre and promotes how much faster its new ultrabooks are compared to "old fashioned" laptops.

Intel's campaign will reportedly carry a sticker of "hundreds of millions of dollars" -- the biggest campaign at Intel in 10 years -- and is dubbed "A New Era of Computing".  

It will start with YouTube and television ads, and be filled in with print ads.  Then in April an interactive website will launch to enhance the experience.  The ad campaign is being managed by San Francisco ad shop Venables Bell & Partners.

The world's largest chipmaker (revenue) insists that 2012 is "the year of the ultrabook".  While the ultralight form factor isn't exactly new-hat, having been most notably championed by early adopter Apple, Inc. (AAPL) (whose MacBook Air contained Intel chips). Intel feels the time is right for sub-18 mm thick, battery-sipping, fast laptops.

Early reviews of devices from Acer Inc. (TPE:2353), Lenovo Group, Ltd. (HKG:0992), Hewlett-Packard Comp. (HPQ), and Samsung Electronics Comp., Ltd. (KS:005930) (among others) have been mixed.  The devices face a tough job meeting conflict objectives, such as thin form factor but long battery life; processing power, but cool operation.

It would be easy to chalk Intel's big marketing effort up to mere optimism, but it's likely also a bit of pragmatism.  Intel is facing its first real challenge in years as ARM chipmakers invade its home court -- the personal computer -- later this year.

Sources: Intel [YouTube], [press release]

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By hughlle on 4/5/2012 3:52:10 PM , Rating: 2
A tablet is a completely different animal.

If i was after a laptop i'd buy a laptop, and if i wree after a tablet i'd buy a tablet. You can' compare the two, they have totally different uses, although i guess as you say, a teen has no requirement of ease of use, just cool, but the world is made up of a lot more people than teenagers needing to keep with the trend.

The only time i'd consider picking up a tablet if i had originally been in the market for some form of laptop would be if i walked past something such as the asus transformer pad due to the fact that it has a keyboard. Some people need a portable computer for more than twitter and facebook.

RE: The majority of consumers, um, consume content...
By B3an on 4/6/2012 6:26:56 AM , Rating: 2
Dont know why your comment got rated down, it's spot on. The Lenovo Yoga looks very good.

With Win 8 we'll have the best of both worlds though, not just the Yoga, they'll be lots of laptops/tablets like the Transformer, running a full blown OS. And Intel will finally have a SoC that will compete somewhat with ARM and fit in tablets just as small as ARM alternatives.

I dont want a tablet and laptop, which is the case for nearly everyone at the moment. I want one device that does it all and Win 8 tablets + keyboard docks will be that.

By WalksTheWalk on 4/6/2012 9:24:53 AM , Rating: 2
To me ASUS really has right idea by combining a high powered phone with either a tablet or laptop dock. Imagine only carrying your phone with all of your data and just docking it into a tablet, laptop or deskop dock. Both the tablet and laptop configurations will give you much more battery life and the desktop dock could potentially support multiple monitors and give you a full desktop experience.

The Padphone as it exists today isn't the greatest implementation but it's a great start. Ubuntu and ASUS are really the only players with this vision right now but the rest will come around eventually. Phone hardware is fast enough to do this today, it's the software that needs to catch up.

Imagine if Microsoft made a Windows 8 phone with the full Windows 8 OS (not the Windows Phone OS) and you and you had this kind of configuration. It would be HUGE!!

By hughlle on 4/6/2012 4:52:33 AM , Rating: 2
then why are you talking about tablets?

By RLJ05 on 4/10/2012 7:48:59 PM , Rating: 2
or making pointless comments on daily tech..

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