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Lexus and Lincoln bring out the big guns in the midsize luxury sedan market

Lexus today introduced its all-new 2013 ES family of entry-level luxury sedans. The ES has long been one of Lexus' best selling models, so striking the right balance of style, performance, and features are critical with the new model.
 
Although Lexus is introducing the ES 350 which features a 3.5-liter V6 engine, it's nearly as technologically interesting as the first hybrid to wear the ES moniker: the ES 300h. The ES 300h features a 2.5-liter four-cylinder Atkinson Cycle engine combined with the Lexus Hybrid Drive. Although exact city and highway numbers aren't yet available, Lexus says that the ES 300h is good for 40 mpg combined.
 
For comparison, a 2012 Lexus ES 350 is rated at 19 mpg in the city and 28 mpg on the highway (22 mpg combined).
 
Other new features include Lexus' second-generation Remote Touch Interface (RTI) to operate multimedia controls, available Blind Spot Monitor, Rear Cross Traffic Alert, Lane Departure Alert, and Pre-Collision System. The new ES also includes Lexus Enform that provides connectivity to Bing search, iHeartRadio, MovieTickets.com, OpenTable, Pandora, Yelp, and Facebook Places through the use of the driver's smartphone.


2013 Lexus ES 300h
 
“The new Lexus ES 350 and ES 300h hybrid combine technology, style and performance to please current ES owners and attract new buyers,” said Mark Templin, Lexus group vice president and general manager. “With the addition of the ES 300h, Lexus truly offers something for everyone in the entry luxury segment.”
 
In other luxury hybrid news, Lincoln has pulled the wraps off its all-new 2013 MKZ Hybrid. The MKZ is based on the all-new 2013 Ford Fusion platform and features that vehicle's hybrid powertrain. Lincoln isn't yet providing EPA estimates for fuel economy, but the 2013 Ford Fusion Hybrid is rated at 47 mpg city/44 mpg highway.
 
We'd surmise that the heavier MKZ may reduce those figures slightly, but it should still be enough to put it ahead of the new ES 300h.


2013 Lincoln MKZ Hybrid
 
Like the ES 300h, the new Lincoln MKZ comes packed with technology including MyLincoln Touch, Lane Keeping Alert/Lane Keeping Aid, Driver Assist, and the Blind Spot Information System.
 
"The new Lincoln MKZ represents the future of Lincoln in both style and substance," said Jim Farley, Group Vice President, Global Marketing, Sales and Service. "It is proof of our commitment to deliver a new breed of Lincolns for a new generation of Lincoln clients – motor cars that are distinctive, elegant, full of technology and a delight to own."

Sources: Lexus, Lincoln



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RE: Meh
By Keeir on 4/5/2012 5:17:25 PM , Rating: 2
All those words... they can be used to justify badge engineering.

People buy premium cars expecting to have a new unique experience they can't get in the standard market segment. Car makers make premium cars to cash on high margins and unit profits.

This MKZ is a good step for Ford. But its still too little. The car is still a slight reskin of the Fusion, which will be obvious if the cars are parked next to each other and people can see both insides. The base MKZ primary compeditor will be the upper end Fusions. Thats not a good position to be in (I think). Lincoln is planning to make MKZs with Turbos 4 with no moonroof. How is this different than a Ecoboost 2.0 Fusion? No gear shifter?!? Okay, thats nice. Heck the MKZ is slated to come in 9 different colors. 7 of which are identifical to the FUSIONS colors. And the two "different" colors are an off black and an off white.

Now, yet again, the Fusion is a great car. The lines, drivetrains, and base technology appears on paper to be superb. The MKZ is the first Lincoln where the grill is not hideous! And it has special non-Ford gimmicks. Lincoln though has much farther to go if they want to sell market to market.

For example, the current MKZ AWD V6 has the same MSRP as the A4 2.0T Premium Plus Quattro model. But it takes nearly 3,000 incentive to sell in SMALLER numbers. Will this new MKZ sell at the MSRP? Will the MSRPs be similiar to the Audi pricing level (which is already lower than BMW/Mercedes/Lexus)? I really don't know, but my opinion is no, this car doesn't go far enough to actually compete for top spot with the other luxury cars.


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